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Ann Veeck, Zahir A. Quareshi, Kelley O’Reilly, Alhassan G. Mumuni, Amy MacMillan, Zahida Luqmani, Mushtaq Luqmani & Hu Xie. (2023) INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS. Marketing Education Review 33:3, pages 211-225.
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AnneMarie Dorland. (2023) CULTIVATING CREATIVITY: ENHANCING CREATIVE CAPACITY THROUGH ONLINE MICROLEARNING. Marketing Education Review 33:2, pages 156-162.
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Sally Everett, Melisa Gunduc, Maimoona Junjunia, Laura Kroener, Jakob Maise, Katrina Scott-Hyde, Lara Salem & Asli Simsek. (2023) TRANSFORMATIONAL LEARNING: USING EQUALITY AND DIVERSITY MARKETING CLIENT BRIEFS TO FOSTER AWARENESS, APPLICATION AND ACTION. Marketing Education Review 33:1, pages 56-75.
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Michael Levin & Yiyuan Liu. (2022) Teaching R-A theory to develop future business practitioners’ decision making skills. Journal of Marketing Theory and Practice 30:4, pages 542-554.
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Tarun Kushwaha, Arpit Loya, Prayatna Jain & Deepti Bajpai Kukrety. (2022) UNIQUE APPLICATION OF SALES-ORIENTATION CUSTOMER-ORIENTATION (SOCO) SCALE AS A BEHAVIORAL ASSESSMENT TOOL TO PREDICT FUTURE ORIENTATION OF STUDENTS: A STUDY. Marketing Education Review 32:3, pages 265-279.
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Alex Milovic & Rebecca Dingus. (2021) HOW TO NOT DISAPPEAR COMPLETELY: USING VIDEO-BASED DISCUSSIONS TO ENHANCE STUDENT SOCIAL PRESENCE IN AN ONLINE COURSE. Marketing Education Review 31:4, pages 311-321.
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Elizabeth R. McDougal, Holly A. Syrdal, Renée Gravois & April F. Kemp. (2021) THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS. Marketing Education Review 31:2, pages 119-124.
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Gauri Kulkarni & Gema Vinuales. (2020) THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES. Marketing Education Review 30:4, pages 225-235.
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Articles from other publishers (6)
Aysel KURNAZ. (2023) Konu Modelleme Analizi ile İş İlanlarında İstenilen Pazarlama Becerilerinin AraştırılmasıExploring Desired Marketing Skills in Job Postings with Topic Modeling Analysis. İktisadi İdari ve Siyasal Araştırmalar Dergisi, pages 937-951.
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Chiara Hübscher, Susanne Hensel-Börner & Jörg Henseler. (2023) Marketing education for sustainable development. Spanish Journal of Marketing - ESIC.
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Tietz, Rigo, Kugler, Petra, Weis, Franziska, Lux, Wilfried & Scheler, Sebastian. (2022) Das Beste aus zwei Welten. Der Betriebswirt 63:2, pages 69-95.
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Taehyun Ha, Mingook Lee, Bitnari Yun & Byoung-Youl Coh. (2022) Job Forecasting Based on the Patent Information: A Word Embedding-Based Approach. IEEE Access 10, pages 7223-7233.
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Mark-Oliver Kevor & Emmanuel Koree Boakye. 2022. Digital Innovations, Business and Society in Africa. Digital Innovations, Business and Society in Africa
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J. Ricky Fergurson, John T. Gironda & Maria Petrescu. (2021) Salesperson attributes that influence consumer perceptions of sales interactions. Journal of Consumer Marketing 38:6, pages 652-663.
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