https://orcid.org/0000-0001-9854-6164
Citations (15)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (7)
Matthew Aplin-Houtz, Laura Munoz, J. Ricky Fergurson, David E. Fleming & Rich J. Miller. (2023) WHAT MATTERS TO STUDENTS? A SCARF-BASED MODEL OF EDUCATIONAL SERVICE RECOVERY. Marketing Education Review 33:4, pages 320-340.
Read now
Read now
Jose Saavedra Torres, Bryan T. McLeod & David M. Houghton. (2023) PERSONAL RELEVANCE MATTERS: REDUCING RACIAL PRIMING ON DISCUSSION BOARDS ABOUT RACIAL ISSUES IN MARKETING COURSES. Marketing Education Review 33:1, pages 38-55.
Read now
Read now
Sidney Anderson, Steven W. Rayburn, Jeremy J. Sierra, Ken Murdock & Anthony McGeorge. (2022) Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective. Journal of Marketing Theory and Practice 30:4, pages 457-475.
Read now
Read now
Suri Weisfeld-Spolter & Cindy B. Rippé. (2022) I WILL TAKE A LARGE VEGGIE PIZZA AND A LESSON ABOUT THE CONSUMER BUYING PROCESS. Marketing Education Review 32:2, pages 169-176.
Read now
Read now
George Spais & Pallab Paul. (2021) A CRISIS MANAGEMENT MODEL FOR MARKETING EDUCATION: REFLECTIONS ON MARKETING EDUCATION SYSTEM’S TRANSFORMATION IN VIEW OF THE COVID-19 CRISIS. Marketing Education Review 31:4, pages 322-339.
Read now
Read now
Scott R. Swanson, J. Charlene Davis, Mario Gonzalez-Fuentes & Kim R. Robertson. (2021) IN THESE UNPRECEDENTED TIMES: A CRITICAL INCIDENTS TECHNIQUE EXAMINATION OF STUDENT PERCEPTIONS’ OF SATISFYING AND DISSATISFYING LEARNING EXPERIENCES. Marketing Education Review 31:3, pages 209-225.
Read now
Read now
Srinivas Nippani & Paul Newsom. (2021) Teaching entrepreneurial finance: Reconsidering Morris and Liguori in light of the COVID-19 pandemic. Journal of the International Council for Small Business 2:1, pages 46-54.
Read now
Read now
Articles from other publishers (8)
Pável Reyes-Mercado, Karla Barajas-Portas, Jati Kasuma, Margarita Almonacid-Duran & Guillermo Alfredo Zamacona-Aboumrad. (2022) Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model. Journal of International Education in Business 16:1, pages 91-114.
Crossref
Crossref
Haroon Iqbal Maseeh, Deepak Sangroya, Charles Jebarajakirthy, Mohd Adil, Jaspreet Kaur, Miklesh P. Yadav & Raiswa Saha. (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology & Marketing 39:12, pages 2302-2327.
Crossref
Crossref
Vincent Mitchell, Cindy Rippe & April Kemp. (2022) Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis. Journal of Marketing Education 44:2, pages 131-133.
Crossref
Crossref
Lan Wu & Jung S. You. (2022) Synchronous or Asynchronous Course: Business Students’ Perspectives on an Optimized Modality of Online Teaching and Learning. Journal of Marketing Education 44:2, pages 265-284.
Crossref
Crossref
Kanika Meshram, Angela Paladino & Valeria S. Cotronei-Baird. (2022) Don’t Waste a Crisis: COVID-19 and Marketing Students’ Self-Regulated Learning in the Online Environment. Journal of Marketing Education 44:2, pages 285-307.
Crossref
Crossref
Joanne T. Cao, Brigitte Burgess, Jamye K. Foster, Gallayanee Yaoyuneyong & Lacey K. Wallace. (2021) Rapid Transitioning to Remote Learning: Shared Responsibility and Coping Strategies. Journal of Marketing Education 44:2, pages 235-249.
Crossref
Crossref
James W. Peltier, Pavan Rao Chennamaneni & Kenyatta N. Barber. (2021) Student Anxiety, Preparation, and Learning Framework for Responding to External Crises: The Moderating Role of Self-Efficacy as a Coping Mechanism. Journal of Marketing Education 44:2, pages 149-165.
Crossref
Crossref
Nadiia Lysytsia, Yuliya Byelikova, Maryna Martynenko & Tamara Prytychenko. (2021) Marketing and education: directions of distance learning development. Economics of Development 20:1, pages 1-10.
Crossref
Crossref