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Marketing Education Review Volume 31, 2021 - Issue 2: Better Together, Again
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Article

HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ ATTENTION WITH MARKETING HOOKS

Sarah Magnottaa Department of Marketing, College of Business and Economics, Towson University, Towson, MD, USA
,
Veronica L. Thomasa Department of Marketing, College of Business and Economics, Towson University, Towson, MD, USACorrespondence[email protected]
,
Erin Steffesa Department of Marketing, College of Business and Economics, Towson University, Towson, MD, USA
,
Hua Changa Department of Marketing, College of Business and Economics, Towson University, Towson, MD, USA
&
Gema Vinualesb Department of Marketing and Business Analytics, Lucas College and Graduate School of Business, San Jose State University, San Jose, CA, USA
Pages 162-168 | Published online: 12 Dec 2020

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Read on this site (1)

Negin Zarandi, A. Soares & Helena Alves. (2022) Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Articles from other publishers (1)

Negin Zarandi, Ana Maria Soares & Helena Alves. (2022) Student roles and behaviors in higher education co-creation – a systematic literature review. International Journal of Educational Management 36:7, pages 1297-1320.
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