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Marketing Education Review Volume 31, 2021 - Issue 4: Special Issue Part II
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Article

A CRISIS MANAGEMENT MODEL FOR MARKETING EDUCATION: REFLECTIONS ON MARKETING EDUCATION SYSTEM’S TRANSFORMATION IN VIEW OF THE COVID-19 CRISIS

George Spaisa School of Social Sciences, MBA Program, Hellenic Open University (Greece), Adjunct Professor of Marketing, University of Patras, GreeceCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4371-1411
ORCID Icon &
Pallab Paulb Department of Marketing, Daniels College of Business at the University of Denver, USAORCID Iconhttps://orcid.org/0000-0003-2209-1073
ORCID Icon
Pages 322-339 | Published online: 13 Jul 2021

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Holly B. Cooper, Michael T. Ewing, Laknath Jayasinghe, Ilse Struweg & Marius Wait. (2023) Marketing communication education in developing countries: Post-pandemic insights from India and South Africa. Journal of Marketing Communications 0:0, pages 1-23.
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Jared M. Hansen & Paul Wilson. (2023) INCREASING STUDENT ENGAGEMENT USING ‘MEME BASED’ EXERCISE INNOVATION. Marketing Education Review 33:2, pages 113-117.
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Ilia Protopapa & Kirk Plangger. (2023) DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE. Marketing Education Review 33:1, pages 1-6.
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Danielle Hass, Ashley Hass & Mathew Joseph. (2023) EMERGENCY ONLINE LEARNING & THE DIGITAL DIVIDE: AN EXPLORATORY STUDY OF THE EFFECTS OF COVID-19 ON MINORITY STUDENTS. Marketing Education Review 33:1, pages 22-37.
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Articles from other publishers (5)

Tania Akter & Mohammad Shahidul Islam. 2023. Innovation, Leadership and Governance in Higher Education. Innovation, Leadership and Governance in Higher Education 277 295 .
Lan Wu & Jung S. You. (2022) Synchronous or Asynchronous Course: Business Students’ Perspectives on an Optimized Modality of Online Teaching and Learning. Journal of Marketing Education 44:2, pages 265-284.
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Satyam & Rajesh K. Aithal. (2022) Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework. Journal of Marketing Education 44:2, pages 191-202.
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David G. Taylor & Michael Frechette. (2022) The Impact of Workload, Productivity, and Social Support on Burnout Among Marketing Faculty During the COVID-19 Pandemic. Journal of Marketing Education 44:2, pages 134-148.
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Keshav Sinha, Partha Paul, Megha Sinha, Devesh K. Upadhyay & Roma Kumari. 2022. Handbook of Research on Cyber Approaches to Public Administration and Social Policy. Handbook of Research on Cyber Approaches to Public Administration and Social Policy 563 582 .

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