I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES

Yang Hea Massey College of Business, Belmont University, Nashville, TN, USACorrespondence[email protected]

https://orcid.org/0000-0002-9218-4243

Joe F. Alexandera Massey College of Business, Belmont University, Nashville, TN, USA

Atanas Nikolovb Walker College of Business, Appalachian State University, Boone, NC, USA

https://orcid.org/0000-0003-3531-7473

Rui Aray Chenc College of Business, Tarleton State University, Stephenville, TX, USA

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Ann Veeck, Zahir A. Quareshi, Kelley O’Reilly, Alhassan G. Mumuni, Amy MacMillan, Zahida Luqmani, Mushtaq Luqmani & Hu Xie. (2023) INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS. Marketing Education Review 33:3, pages 211-225.
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Ginger Killian. (2023) IMPROVING QUANTITATIVE COMPETENCY: INTEGRATING MATH ELEMENTS INTO MARKETING COURSES. Marketing Education Review 33:2, pages 99-106.
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Riley Dugan & Na Young Lee. (2023) SELLING ON VALUE: USING THE PURPOSEFUL CHOREOGRAPHY AS THE BASIS OF AN INNOVATIVE SALES ROLE PLAY. Marketing Education Review 33:2, pages 136-141.
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I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES

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I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES

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