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Journal of Travel & Tourism Marketing Volume 26, 2009 - Issue 8
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Original Articles

THERE IS NO SUCH THING AS A FREE WINE TASTING: THE EFFECT OF A TASTING FEE ON OBLIGATION TO BUY

Natalia Kolyesnikova Texas Tech University, Lubbock, TX, USACorrespondence[email protected]
&
Tim H. Dodd Texas Wine Marketing Research Institute at Texas Tech University, Lubbock, TX, USA
Pages 806-819 | Received 07 Jan 2009, Accepted 23 Jun 2009, Published online: 09 Dec 2009

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Read on this site (3)

Mar Gómez, Marlene A. Pratt & Arturo Molina. (2019) Wine tourism research: a systematic review of 20 vintages from 1995 to 2014. Current Issues in Tourism 22:18, pages 2211-2249.
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Byron Marlowe, Eric A. Brown & Tianshu Zheng. (2016) Winery Tasting-Room Employee Training: Putting Wine First in Oregon. Journal of Quality Assurance in Hospitality & Tourism 17:2, pages 89-100.
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Hee “Andy” Lee & Rob Law. (2012) Diversity in Statistical Research Techniques: An Analysis of Refereed Research Articles in the Journal of Travel & Tourism Marketing Between 1992 and 2010. Journal of Travel & Tourism Marketing 29:1, pages 1-17.
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Articles from other publishers (11)

Muhammad Bilal, Umair Akram, Yunfeng Zhang, Shukai Cai & Zhuliang Wang. (2022) Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry. Frontiers in Psychology 13.
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Britta Niklas, Alexandre Guedes, Robin M. Back, João Rebelo & V. Felipe Laurie. (2022) How resilient are wine tourism destinations to health-related security threats? A winery perspective. Journal of Destination Marketing & Management 24, pages 100707.
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Gergely Szolnoki, Moritz Nikolaus Lueke, Maximilian Tafel, Marvin Blass, Niklas Ridoff & Calle Nilsson. (2021) A cross-cultural analysis of the motivation factors and profitability of online wine tastings during Covid-19 pandemic. British Food Journal 123:13, pages 599-617.
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Shalom Levy & Hanna Gendel Guterman. (2020) Twofold impact of experiential marketing: manufacturer brand and hosting retailer. EuroMed Journal of Business 16:4, pages 345-360.
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Jie Sun, Nadia Hanin Nazlan, Xi Yu Leung & Billy Bai. (2020) “A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention. Journal of Hospitality and Tourism Management 45, pages 456-463.
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Jianwei LiuYiyang BianQiang YeDong Jing. (2019) Free for Caring? The Effect of Offering Free Online Medical-Consulting Services on Physician Performance in e-Health Care. Telemedicine and e-Health 25:10, pages 979-986.
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Matti Haverila, Kai Haverila & Mehak Arora. (2019) Comparing the service experience of satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model. International Journal of Wine Business Research 32:2, pages 301-324.
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Ifigeneia Leri & Prokopis Theodoridis. (2019) The effects of the winery visitor experience on emotions, satisfaction and on post-visit behaviour intentions. Tourism Review 74:3, pages 480-502.
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David H.B. Bednall, Harmen Oppewal, Krongjit Laochumnanvanit & Cuc Nguyen. (2018) A trial engagement? Innovative free and other service trials. Journal of Services Marketing 32:1, pages 46-56.
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Noeleen McNamara & Frances Cassidy. (2015) Wine tasting: To charge or not to charge?. International Journal of Hospitality Management 49, pages 8-16.
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Abdon Bolivar. (2014) Incentive Based Assurance. SSRN Electronic Journal.
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