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Journal of Travel & Tourism Marketing Volume 26, 2009 - Issue 8
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Original Articles

THERE IS NO SUCH THING AS A FREE WINE TASTING: THE EFFECT OF A TASTING FEE ON OBLIGATION TO BUY

Natalia Kolyesnikova Texas Tech University, Lubbock, TX, USACorrespondence[email protected]
&
Tim H. Dodd Texas Wine Marketing Research Institute at Texas Tech University, Lubbock, TX, USA
Pages 806-819 | Received 07 Jan 2009, Accepted 23 Jun 2009, Published online: 09 Dec 2009

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