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Journal of Travel & Tourism Marketing Volume 27, 2010 - Issue 8
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Original Articles

Incorporating Both Positive and Negative Association Rules into the Analysis of Outbound Tourism in Hong Kong

Gang Li School of Information Technology, Deakin University, VIC 3125, Melbourne, Australia
,
Rob Law School of Hotel & Tourism Management, The Hong Kong Polytechnic University in Hung Hom, Kowloon, Hong KongCorrespondence[email protected]
,
Jia Rong School of Information Technology, Deakin University, VIC 3125, Melbourne, Australia
&
Huy Quan Vu School of Information Technology, Deakin University, VIC 3125, Melbourne, Australia
Pages 812-828 | Received 02 Jun 2010, Accepted 24 Jun 2010, Published online: 09 Dec 2010

Citations (18)

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Chunxiao Li, Lanfei Gao, Yanzheng Liu & Hui Li. (2021) Cluster analysis of China’s inbound tourism market: A new multi-attribute approach based on association rule mining of tourist preferences at scenic spots. Asia Pacific Journal of Tourism Research 26:6, pages 654-667.
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Chen Zhang & Zhenfang Huang. (2015) Mining Tourist Motive for Marketing Development via Twice-Learning. Applied Artificial Intelligence 29:2, pages 119-133.
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Ignacio Redondo. (2012) Assessing the appropriateness of movies as vehicles for promoting tourist destinations. Journal of Travel & Tourism Marketing 29:7, pages 714-729.
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Articles from other publishers (15)

Clara Martin-Duque, Juan José Fernández-Muñoz, Javier M. Moguerza & Aurora Ruiz-Rua. (2023) An empirical study on the imbalance phenomenon of data from recommendation questionnaires in the tourism sector. Journal of Tourism Futures.
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Jing Chen, Jose Humberto Ablanedo-Rosas, Gary L. Frankwick & Fernando R. Jiménez Arévalo. (2022) The State of Artificial Intelligence in Marketing With Directions for Future Research. International Journal of Business Intelligence Research 12:2, pages 1-26.
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Tao Liu, Ying Zhang, Huan Zhang & Xiping Yang. (2021) A Methodological Workflow for Deriving the Association of Tourist Destinations Based on Online Travel Reviews: A Case Study of Yunnan Province, China. Sustainability 13:9, pages 4720.
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Lina Zhong, Liyu Yang, Jia Rong & Xiaonan Li. (2020) A Complexity Analysis of User Interaction with Hotel Robots. Complexity 2020, pages 1-13.
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Huy Quan Vu, Gang Li & Rob Law. (2018) Cross-Country Analysis of Tourist Activities Based on Venue-Referenced Social Media Data. Journal of Travel Research 59:1, pages 90-106.
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Ana Valdivia, Eugenio Martínez-Cámara, Iti Chaturvedi, M. Victoria Luzón, Erik Cambria, Yew-Soon Ong & Francisco Herrera. (2018) What do people think about this monument? Understanding negative reviews via deep learning, clustering and descriptive rules. Journal of Ambient Intelligence and Humanized Computing 11:1, pages 39-52.
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Michela Fazzolari & Marinella Petrocchi. (2018) A study on online travel reviews through intelligent data analysis. Information Technology & Tourism 20:1-4, pages 37-58.
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Muhyang (Moon) Oh, Irene Cheng Chu Chan & Fuad Mehraliyev. 2018. Information and Communication Technologies in Tourism 2018. Information and Communication Technologies in Tourism 2018 117 128 .
Sungsoo Pyo. (2015) Integrating tourist market segmentation, targeting, and positioning using association rules. Information Technology & Tourism 15:3, pages 253-281.
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Qian Li, Wenjia Niu, Gang Li, Endong Tong, Yue Hu, Ping Liu & Li Guo. (2014) Recover Fault Services via Complex Service-to-Node Mappings in Wireless Sensor Networks. Journal of Network and Systems Management 23:3, pages 474-501.
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Gang Li, Rob Law, Huy Quan Vu, Jia Rong & Xinyuan (Roy) Zhao. (2015) Identifying emerging hotel preferences using Emerging Pattern Mining technique. Tourism Management 46, pages 311-321.
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Shaowu Liu, Rob Law, Jia Rong, Gang Li & John Hall. (2013) Analyzing changes in hotel customers’ expectations by trip mode. International Journal of Hospitality Management 34, pages 359-371.
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CHING-PAO CHANG. (2013) INTEGRATING ACTION-BASED DEFECT PREDICTION TO PROVIDE RECOMMENDATIONS FOR DEFECT ACTION CORRECTION. International Journal of Software Engineering and Knowledge Engineering 23:02, pages 147-172.
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Jia Rong, Huy Quan Vu, Rob Law & Gang Li. (2012) A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining. Tourism Management 33:4, pages 731-740.
Crossref
Dien Tuan Le, Fenghui Ren & Minjie Zhang. 2012. PRICAI 2012: Trends in Artificial Intelligence. PRICAI 2012: Trends in Artificial Intelligence 229 240 .

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