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Journal of Travel & Tourism Marketing Volume 30, 2013 - Issue 3
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Original Articles

The Effects of Consumers' Perceived Risk and Benefit on Attitude and Behavioral Intention: A Study of Street Food

Joowon Choi Department of Hospitality Management and Dietetics, Kansas State University, 152 Justin Hall, Manhattan, KS, 66506, USA
,
Aejoo Lee Department of Foodservice Management of the College of Hospitality and Tourism Management, Sejong University, Seoul, Republic of KoreaCorrespondence[email protected]
&
Chihyung Ok Department of Hospitality Management and Dietetics, Kansas State University, Manhattan, KS, USA
Pages 222-237 | Received 04 Oct 2011, Accepted 09 Jul 2012, Published online: 14 Apr 2013

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