Journal of Travel & Tourism Marketing, Volume 30, Issue 3 (2013)

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Journal of Travel & Tourism Marketing, Volume 30, Issue 3 (2013)

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Original Articles

Article
Destination Image and Behavior Intention of Travelers to Thailand: the Moderating Effect of Perceived Risk
Pimtong Tavitiyaman & Hailin Qu
Pages: 169-185
Published online: 14 Apr 2013
AbstractforDestination Image and Behavior Intention of Travelers to Thailand: the Moderating Effect of Perceived Risk | Full Text | References | PDF (197.3 KB)
  • 6330 Views
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Article
Market Segmentation of Golf Event Spectators Using Leisure Benefits
Seong Ok Lyu & Hoon Lee
Pages: 186-200
Published online: 14 Apr 2013
AbstractforMarket Segmentation of Golf Event Spectators Using Leisure Benefits | Full Text | References | PDF (167.5 KB)
  • 2256 Views
  • 16 CrossRef citations
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Article
Mediating Perceived Travel Constraints: The Role of Destination Image
Po-Ju Chen, Nan Hua & Youcheng Wang
Pages: 201-221
Published online: 14 Apr 2013
AbstractforMediating Perceived Travel Constraints: The Role of Destination Image | Full Text | References | PDF (477.6 KB)
  • 2146 Views
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Article
The Effects of Consumers' Perceived Risk and Benefit on Attitude and Behavioral Intention: A Study of Street Food
Joowon Choi, Aejoo Lee & Chihyung Ok
Pages: 222-237
Published online: 14 Apr 2013
AbstractforThe Effects of Consumers' Perceived Risk and Benefit on Attitude and Behavioral Intention: A Study of Street Food | Full Text | References | PDF (175.6 KB)
  • 4940 Views
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Article
The Motivations Of College Students’ Use Of Social Networking Sites In Travel Information Search Behavior: The Mediating Effect Of Interacting With Other Users
Sung-Bum Kim, Kyu Whan Choi & Dae-Young Kim
Pages: 238-252
Published online: 14 Apr 2013
AbstractforThe Motivations Of College Students’ Use Of Social Networking Sites In Travel Information Search Behavior: The Mediating Effect Of Interacting With Other Users | Full Text | References | PDF (160.6 KB)
  • 1584 Views
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Article
The Image of Taiwan as a Travel Destination: Perspectives from Mainland China
Hanqun Song & Cathy H. C. Hsu
Pages: 253-271
Published online: 14 Apr 2013
AbstractforThe Image of Taiwan as a Travel Destination: Perspectives from Mainland China | Full Text | References | PDF (1.2 MB)
  • 1556 Views
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Article
Impact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises
Ana Isabel Polo Peña, Dolores María Frías Jamilena & Miguel Ángel Rodríguez Molina
Pages: 272-289
Published online: 14 Apr 2013
AbstractforImpact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises | Full Text | References | PDF (215.9 KB)
  • 933 Views
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