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Journal of Travel & Tourism Marketing Volume 34, 2017 - Issue 7
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Original Articles

Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach

Sung-Byung YangSchool of Management, Kyung Hee University, Dongdaemun-gu, South KoreaORCID Iconhttp://orcid.org/0000-0003-0643-7070View further author information
ORCID Icon,
Seung-Hun ShinCollege of Hotel & Tourism Management, Kyung Hee University, Dongdaemun-gu, South KoreaView further author information
,
Youhee JounCollege of Hotel & Tourism Management, Kyung Hee University, Dongdaemun-gu, South KoreaView further author information
&
Chulmo KooCollege of Hotel & Tourism Management, Kyung Hee University, Dongdaemun-gu, South KoreaCorrespondence[email protected]
View further author information
Pages 963-985 | Received 02 May 2016, Accepted 17 Oct 2016, Published online: 22 Nov 2016

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