Advanced search
Publication Cover
Journal of Travel & Tourism Marketing Volume 39, 2022 - Issue 2
Submit an article Journal homepage
3,247
Views
9
CrossRef citations to date
0
Altmetric
Research Article

Anthropomorphism and OTA chatbot adoption: a mixed methods study

Danting Caia School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China
,
Hengyun Lia School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2369-1567
ORCID Icon &
Rob Lawb Asia-Pacific Academy of Economics and Management; Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau SAR, ChinaORCID Iconhttps://orcid.org/0000-0001-7199-3757
ORCID Icon
Pages 228-255 | Received 08 Oct 2021, Accepted 29 Mar 2022, Published online: 05 May 2022

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (6)

Xiaohan Hu, Xiaoyu Xu & Chen (Crystal) Chen. (2023) Investigating the Effects of Perceived Autonomy in Chatbot Advertising. Journal of Interactive Advertising 23:4, pages 323-338.
Read now
Rehan Husain, Vir Ved Ratna & Anupam Saxena. (2023) Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review. Journal of Hospitality Marketing & Management 0:0, pages 1-49.
Read now
Suchita Jha, Shiromani Gupta & Rachna Mahajan. (2023) The effect of motivated consumer innovativeness on the intention to use chatbots in the travel and tourism sector. Asia Pacific Journal of Tourism Research 28:7, pages 729-744.
Read now
Linxiang Lv, Minxue Huang, Dawei Guan & Kairui Yang. (2022) Apology or gratitude? The effect of communication recovery strategies for service failures of AI devices. Journal of Travel & Tourism Marketing 39:6, pages 570-587.
Read now
Edward C. S. Ku. Anthropomorphic chatbots as a catalyst for marketing brand experience: evidence from online travel agencies. Current Issues in Tourism 0:0, pages 1-20.
Read now
Mengmeng Song, Yaxin Zhu, Xinyu Xing & Jingzhe Du. The double-edged sword effect of chatbot anthropomorphism on customer acceptance intention: the mediating roles of perceived competence and privacy concerns. Behaviour & Information Technology 0:0, pages 1-23.
Read now

Articles from other publishers (3)

Krishnan Gopinath & Dharun Kasilingam. (2023) Antecedents of intention to use chatbots in service encounters: A meta‐analytic review. International Journal of Consumer Studies.
Crossref
Inês Carvalho & Stanislav Ivanov. (2023) ChatGPT for tourism: applications, benefits and risks. Tourism Review.
Crossref
Xusen Cheng, Liyang Qiao, Bo Yang & Zikang Li. (2023) An investigation on the influencing factors of elderly people's intention to use financial AI customer service. Internet Research.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.