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Journal of Travel & Tourism Marketing
Volume 41, 2024 - Issue 7
Research Article
Tourist acceptance of ChatGPT in travel services: the mediating role of parasocial interaction
Han Xua Faculty of International Tourism and Management, City University of Macau, Macau, China
https://orcid.org/0000-0001-6857-2353
https://orcid.org/0000-0001-6857-2353, Rob Lawb Asia-Pacific Academy of Economics and Management; Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau, Chinahttps://orcid.org/0000-0001-7199-3757
https://orcid.org/0000-0001-7199-3757, Jon Lovettc School of Geography, University of Leeds, Leeds, EnglandCorrespondence[email protected]
https://orcid.org/0000-0002-5839-3770
https://orcid.org/0000-0002-5839-3770, Jian Ming Luod School of Liberal Arts, Macau University of Science and Technology, Macau, Chinahttps://orcid.org/0000-0002-5779-1152
https://orcid.org/0000-0002-5779-1152 & Lu Liue Institute of Executive and Professional Development, Macao University for Tourism, Macau, Chinahttps://orcid.org/0009-0003-4007-0329
https://orcid.org/0009-0003-4007-0329