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Journal of Travel & Tourism Marketing Volume 41, 2024 - Issue 7
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Research Article

Tourist acceptance of ChatGPT in travel services: the mediating role of parasocial interaction

Han Xua Faculty of International Tourism and Management, City University of Macau, Macau, ChinaORCID Iconhttps://orcid.org/0000-0001-6857-2353
ORCID Icon,
Rob Lawb Asia-Pacific Academy of Economics and Management; Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau, ChinaORCID Iconhttps://orcid.org/0000-0001-7199-3757
ORCID Icon,
Jon Lovettc School of Geography, University of Leeds, Leeds, EnglandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5839-3770
ORCID Icon,
Jian Ming Luod School of Liberal Arts, Macau University of Science and Technology, Macau, ChinaORCID Iconhttps://orcid.org/0000-0002-5779-1152
ORCID Icon &
Lu Liue Institute of Executive and Professional Development, Macao University for Tourism, Macau, ChinaORCID Iconhttps://orcid.org/0009-0003-4007-0329
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Pages 955-972 | Received 27 Nov 2023, Accepted 17 May 2024, Published online: 06 Jun 2024

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