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Political Communication Volume 29, 2012 - Issue 1
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Separation by Television Program: Understanding the Targeting of Political Advertising in Presidential Elections

Travis N. Ridout Department of Political Science, Washington State UniversityCorrespondence[email protected]
,
Michael Franz Department of Government and Legal Studies, Bowdoin College
,
Kenneth M. Goldstein Department of Political Science, University of Wisconsin–Madison
&
William J. Feltus National Media Research, Planning and Placement LLC
Pages 1-23 | Published online: 01 Feb 2012

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Katharine Dommett, Andrew Barclay & Rachel Gibson. (2023) Just what is data-driven campaigning? A systematic review. Information, Communication & Society 0:0, pages 1-22.
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Travis N. Ridout, Erika Franklin Fowler & Michael M. Franz. (2021) The Influence of Goals and Timing: How Campaigns Deploy Ads on Facebook. Journal of Information Technology & Politics 18:3, pages 293-309.
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Benjamin R. Warner, Freddie J. Jennings, Josh C. Bramlett, Calvin R. Coker, Joel Lansing Reed & Joshua P. Bolton. (2018) A Multimedia Analysis of Persuasion in the 2016 Presidential Election: Comparing the Unique and Complementary Effects of Political Comedy and Political Advertising. Mass Communication and Society 21:6, pages 720-741.
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Porismita Borah, Erika Fowler & Travis Nelson Ridout. (2018) Television vs. YouTube: political advertising in the 2012 presidential election. Journal of Information Technology & Politics 15:3, pages 230-244.
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Jakob-Moritz Eberl, Markus Wagner & Hajo G. Boomgaarden. (2018) Party Advertising in Newspapers. Journalism Studies 19:6, pages 782-802.
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Sarah Niebler, Jacob Neiheisel & Matthew Holleque. (2018) By ground or by air? Voter mobilization during the United States’ 2008 presidential campaign. Journal of Elections, Public Opinion and Parties 28:1, pages 78-104.
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Taewoo Kang, Erika Franklin Fowler, Michael M. Franz & Travis N. Ridout. (2018) Issue Consistency? Comparing Television Advertising, Tweets, and E-mail in the 2014 Senate Campaigns. Political Communication 35:1, pages 32-49.
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Patricia Strach, Katherine Zuber, Erika Franklin Fowler, Travis N. Ridout & Kathleen Searles. (2015) In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising. Political Communication 32:2, pages 183-205.
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TravisN. Ridout, MichaelM. Franz & Erika Franklin Fowler. (2014) Advances in the Study of Political Advertising. Journal of Political Marketing 13:3, pages 175-194.
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Articles from other publishers (27)

Spencer Goidel, Thiago MQ Moreira & Brenna Armstrong. (2023) Party Realignment, Education, and the Turnout Advantage: Revisiting the Partisan Effect of Turnout. American Politics Research 52:1, pages 23-29.
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Taewoo Kang. (2023) The Effects of Targeted Campaign Messages on Candidate Evaluations. American Politics Research 52:1, pages 67-79.
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Ashutosh Dutt & Varsha Jain. (2023) Effects of Political Advertising - A Research Agenda. SSRN Electronic Journal.
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RUBEN B. MATHISEN. (2022) Affluence and Influence in a Social Democracy. American Political Science Review, pages 1-8.
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NaLette M Brodnax & Piotr Sapiezynski. (2022) From Home Base to Swing States: The Evolution of Digital Advertising Strategies during the 2020 US Presidential Primary. Political Research Quarterly 75:2, pages 460-478.
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Jeff Niederdeppe, Rosemary J. Avery, Jiawei Liu, Sarah E. Gollust, Laura Baum, Colleen L. Barry, Brendan Welch, Emmett Tabor, Nathaniel W. Lee & Erika Franklin Fowler. (2021) Exposure to televised political campaign advertisements aired in the United States 2015–2016 election cycle and psychological distress. Social Science & Medicine 277, pages 113898.
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Sarah Moshary. (2020) Price discrimination in political advertising: Evidence from the 2012 presidential election. The RAND Journal of Economics 51:3, pages 615-649.
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Joseph Paul VasquezIIIIII. (2020) Patriot Games, War Games, and Political Football: A Constructivist Analysis of Militarization in an American Sport. Journal of Global Security Studies 5:2, pages 299-318.
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Michael M. Franz, Erika Franklin Fowler, Travis Ridout & Meredith Yiran Wang. (2019) The Issue Focus of Online and Television Advertising in the 2016 Presidential Campaign. American Politics Research 48:1, pages 175-196.
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Mitchell J. Lovett. (2019) Empirical Research on Political Marketing: a Selected Review. Customer Needs and Solutions 6:3-4, pages 49-56.
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Jacopo Bizzotto & Benjamin Solow. (2019) Electoral Competition with Strategic Disclosure. Games 10:3, pages 29.
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Jörg L Spenkuch & David Toniatti. (2018) Political Advertising and Election Results*. The Quarterly Journal of Economics 133:4, pages 1981-2036.
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Jay Newell & Jeffrey Layne Blevins. (2018) Transparency in Political Advertising: Assessing the Utility and Validity of the FCC's Online Public Inspection File System. Journal of Information Policy 8, pages 417-441.
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Jay Newell & Jeffrey Layne Blevins. (2018) Transparency in Political Advertising: Assessing the Utility and Validity of the FCC's Online Public Inspection File System. Journal of Information Policy 8:1, pages 417-441.
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Edward Elder. 2018. Political Marketing in the 2016 U.S. Presidential Election. Political Marketing in the 2016 U.S. Presidential Election 81 95 .
Pierre C. Boyer, Kai A. Konrad & Brian Roberson. (2017) Targeted campaign competition, loyal voters, and supermajorities. Journal of Mathematical Economics 71, pages 49-62.
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Jacqueline Chattopadhyay. (2017) Is the ACA's Dependent Coverage Provision Generating Positive Feedback Effects Among Young Adults?. Poverty & Public Policy 9:1, pages 42-70.
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Leticia Bode, David S. Lassen, Young Mie Kim, Dhavan V. Shah, Erika Franklin Fowler, Travis Ridout & Michael Franz. (2016) Coherent campaigns? Campaign broadcast and social messaging. Online Information Review 40:5, pages 580-594.
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James Stanyer & Sabina Mihelj. (2016) Taking Time Seriously? Theorizing and Researching Change in Communication and Media Studies. Journal of Communication 66:2, pages 266-279.
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Melissa R. Gotlieb, Rosanne M. Scholl, Travis N. Ridout, Kenneth M. Goldstein & Dhavan V. Shah. (2015) Cumulative and Long-Term Campaign Advertising Effects on Trust and Talk. International Journal of Public Opinion Research, pages edv047.
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Arash BarfarBalaji Padmanabhan. (2015) Does Television Viewership Predict Presidential Election Outcomes?. Big Data 3:3, pages 138-147.
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Erika Franklin Fowler. 2015. Emerging Trends in the Social and Behavioral Sciences. Emerging Trends in the Social and Behavioral Sciences 1 10 .
Christopher B. Chapp. 2014. The American Election 2012. The American Election 2012 81 95 .
John B. Ford, Varsha Jain, Ashutosh Dutt & Damini Goyal Gupta. (2022) Two Decades of Political Advertising (2001-2021) - a Bibliometric Clustered Analysis. SSRN Electronic Journal.
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Evangelos Constantinou. (2021) Messaging the Bases: Tailoring Political Ads to Audiences. SSRN Electronic Journal.
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Jacopo Bizzotto & Benjamin Solow. (2019) Electoral Competition with Strategic Disclosure. SSRN Electronic Journal.
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Pierre Boyer & Kai A. Konrad. (2014) Targeted Campaign Competition, Loyal Voters, and Supermajorities. SSRN Electronic Journal.
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