References
- Atkinson, C. (2008, December 2). 2008 political ads worth $2.5 billion to $2.7 billion. Broadcasting and Cable. http://www.broadcastingcable.com/article/160115-2008_Political_Ads_Worth_2_5_Billion_to_2_7_Billion.php (http://www.broadcastingcable.com/article/160115-2008_Political_Ads_Worth_2_5_Billion_to_2_7_Billion.php)
- Bergan , D. E. , Gerber , A. S. , Green , D. P. and Panagopoulos , C. 2005 . Grassroots mobilization and voter turnout in 2004 . Public Opinion Quarterly , 69 : 760 – 777 .
- Franz , M. M. and Ridout , T. N. 2010 . Political advertising and persuasion in the 2004 and 2008 presidential elections . American Politics Research , 38 : 303 – 329 .
- Gentzkow , M. and Shapiro , J. M. 2008 . Introduction of television to the United States media market, 1946–1960 [Computer file] , Chicago , IL : University of Chicago .
- Gertner , J. 2004 . The very, very personal is the political . New York Times Magazine , February 15 : 42 – 47 .
- Goldstein , K. and Freedman , P. 2002 . Lessons learned: Campaign advertising in the 2000 elections . Political Communication , 19 : 5 – 28 .
- Green , D. P. and Gerber , A. S. 2008 . Get out the vote: How to increase voter turnout , Washington , DC : Brookings Institution Press .
- Hillygus , D. S. and Shields , T. G. 2009 . The persuadable voter: Wedge issues in presidential campaigns , Princeton , NJ : Princeton University Press .
- Hindman , M. 2008 . The myth of a digital democracy , Princeton , NJ : Princeton University Press .
- Kaye , K. 2009 . Campaign '08: A turning point for digital media , New York , NY : CreateSpace .
- Keith , B. E. , Magleby , D. B. , Nelson , C. J. , Orr , E. , Westlye , M. C. and Wolfinger , R. E. 1992 . The myth of the independent voter , Berkeley : University of California Press .
- Lovett , M. and Peress , M. 2010 . Targeting political advertising on television , Rochester , NY : University of Rochester .
- Parker, A. (2010, October 30). Where parties look for an audience. New York Times. http://www.nytimes.com/2010/10/31/us/politics/31ads.html (http://www.nytimes.com/2010/10/31/us/politics/31ads.html)
- Plouffe , D. 2009 . The audacity to win: The inside story and lessons of Barack Obama's historic victory , New York , NY : Viking .
- Preston, M. (2007, October 15). Political television advertising to reach $3 billion. CNN.com. http://www.cnn.com/2007/POLITICS/10/15/ad.spending/index.html (http://www.cnn.com/2007/POLITICS/10/15/ad.spending/index.html)
- Rivlin , J. 2008 . On the air: Advertising in 2004 as a window on the 2008 presidential general election . The Forum , 5 ( Article 7 ) doi: 10.2202/1540–8884.1213
- Rosenstone , S. 1985 . Why Reagan won . Brookings Review , 3 : 25 – 32 .
- Rove , K. 2010 . Courage and consequence: My life as a conservative in the fight , New York , NY : Threshold Editions .
- Seelye, K. Q. (2004, December 6). How to sell a candidate to a Porsche-driving, Leno-loving Nascar fan. New York Times. http://www.nytimes.com/2004/12/06/politics/06strategy.html (http://www.nytimes.com/2004/12/06/politics/06strategy.html)
- Shaw , D. R. 2006 . The race to 270: The electoral college and the campaign strategies of 2000 , Chicago , IL : University of Chicago Press .
- Sosnik , D. , Dowd , M. and Fournier , R. 2006 . Applebee's America , New York , NY : Simon & Schuster .
- Wheaton, K. (2010, November 1) Political spending for midterm elections could top $4 billion. Advertising Age. http://adage.com/article?article_id=146818 (http://adage.com/article?article_id=146818)
- Zaller , J. 1996 . “ The myth of massive media impact revived ” . In Political persuasion and attitude change (pp. 17–78) , Edited by: Mutz , D.C. , Brody , R.A. and Sniderman , P.M. Ann Arbor : University of Michigan Press .