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Research Article

Social Media and Consumer Engagement: The Case of Malaysian Student Entrepreneurs

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Hwanho Choi. (2023) Effectuation processes of social media and student entrepreneurs in South Korea. Journal of Small Business Management 61:6, pages 3077-3120.
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Articles from other publishers (6)

Syed Sardar Muhammad, Bidit Lal Dey, Sharifah Faridah Syed Alwi, Muhammad Mustafa Kamal & Yousra Asaad. (2022) Consumers' willingness to share digital footprints on social media: the role of affective trust. Information Technology & People 36:2, pages 595-625.
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Weng Marc Lim & Tareq Rasul. (2022) Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research 148, pages 325-342.
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Jihui Shi, Danquah Solomon Kwadwo Nyedu, Lin Huang & Boateng Sheena Lovia. (2022) Graduates’ Entrepreneurial Intention in a Developing Country: The Influence of Social Media and E-commerce Adoption (SMEA) and its Antecedents. Information Development, pages 026666692110734.
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Nordin Norfarah, A. K. Siti-Nabiha & Mohd Ali Samsudin. 2022. Financial Technology (FinTech), Entrepreneurship, and Business Development. Financial Technology (FinTech), Entrepreneurship, and Business Development 439 452 .
Shuchi Gupta, Nishad Nawaz, Abhishek Tripathi, Saqib Muneer & Naveed Ahmad. (2021) Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy. Sustainability 13:7, pages 3700.
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Guping Cheng, Jacob Cherian, Muhammad Safdar Sial, Grzegorz Mentel, Peng Wan, Susana Álvarez-Otero & Usama Saleem. (2021) The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy. Journal of Theoretical and Applied Electronic Commerce Research 16:4, pages 1025-1041.
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