Advanced search
Publication Cover
Journal of Public Relations Research Volume 19, 2007 - Issue 1
Submit an article Journal homepage
494
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

Reassessing Corporate Image—An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships

Hua-Hsin Wan Department of Communication, University of Texas at El Paso,
&
Robert Schell Division of Student Affairs and Enrollment Management, State University of New York at Oswego,
Pages 25-45 | Published online: 05 Dec 2007

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (6)

Hung-Che Wu, Haonan Xu & Tsung-Pao Wu. (2022) Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store. Journal of Marketing Communications 0:0, pages 1-24.
Read now
Hung-Che Wu & Ya-Yuan Chang. (2019) What Drives Advocacy Intentions? A Case Study of Mainland Chinese Tourists to Taiwan. Journal of China Tourism Research 15:2, pages 213-239.
Read now
Lisa Tam & Jeong-Nam Kim. (2017) Conceptualising and measuring relationship as public diplomacy outcome: development of the Relationship Assessment of Diplomatic Interaction Outcome (RADIO) scale. Communication Research and Practice 3:3, pages 215-232.
Read now
Elmie Nekmat, Karla K. Gower & Lan Ye. (2014) Status of Image Management Research in Public Relations: A Cross-Discipline Content Analysis of Studies Published Between 1991 and 2011. International Journal of Strategic Communication 8:4, pages 276-293.
Read now
Yeon Soo Kim & Youjin Choi. (2012) College Students' Perception of Philip Morris's Tobacco-Related Smoking Prevention and Tobacco-Unrelated Social Responsibility. Journal of Public Relations Research 24:2, pages 184-199.
Read now
Andrea M. Pampaloni. (2010) The influence of organizational image on college selection: what students seek in institutions of higher education. Journal of Marketing for Higher Education 20:1, pages 19-48.
Read now

Articles from other publishers (3)

Hung-Che Wu. 2023. The Palgrave Handbook of Global Sustainability. The Palgrave Handbook of Global Sustainability 2025 2041 .
Hung-Che Wu. 2020. The Palgrave Handbook of Global Sustainability. The Palgrave Handbook of Global Sustainability 1 17 .
David Weerts & Gwendolyn Freed. (2016) Public Engagement and Organizational. Identity in U.S. Higher Education. Recherches sociologiques et anthropologiques 47:1, pages 17-39.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.