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Original Articles

Mediation Effects of Organization–Public Relationship Outcomes on Public Intentions for Organizational Supports

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Pages 477-494 | Published online: 04 Oct 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (23)

Eunyoung Kim & Karla K. Gower. (2023) Who Goes to the Game? A Model of Organization-Public Relationships and Team Identification with Attitudes and Behavioral Intentions. Journal of Global Sport Management 8:4, pages 716-738.
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Eunyoung Kim & Sung Eun Park. (2023) Do Facebook Friends Make Me Donate? Factors Involved in Online Donations via SNS. Journal of Promotion Management 29:6, pages 849-872.
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Ching Yin Ip, Chaoyun Liang & Chih-Ping Chou. (2022) Determinants of Purchase Intentions for Social Enterprise Products: Online Consumers’ Perceptions of Two Agricultural Social Enterprises in Taiwan. Journal of Social Entrepreneurship 0:0, pages 1-27.
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Anita Atwell Seate, Brooke Fisher Liu, Samantha Stanley, Yumin Yan & Allison Chatham. (2022) Relational constellations in disasters: Theorizing multiparty relationships through ethnographic research. Journal of Public Relations Research 34:5, pages 208-226.
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Hyejoon Rim, Hao Xu & Chuqing Dong. (2022) Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory. Journal of Public Relations Research 34:3-4, pages 109-134.
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Zifei Fay Chen & June Y. Lee. (2022) Relationship Cultivation and Social Capital: Female Transnational Entrepreneurs’ Relationship-Based Communication on Social Media. International Journal of Strategic Communication 16:2, pages 182-205.
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Linjuan Rita Men, Alvin Zhou & Wan-Hsiu Sunny Tsai. (2022) Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships. Journal of Public Relations Research 34:1-2, pages 20-44.
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Guy Golan, Jordan Morehouse & Ashley E. English. (2021) Building relationships with the faithful: examining church communicators perceptions of social media influencers in their OPR strategy. Journal of Public Relations Research 33:4, pages 250-266.
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Sifan Xu. (2020) Issues, identity salience, and individual sense of connection to organizations: an identity-based approach. Journal of Public Relations Research 32:3-4, pages 120-139.
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Leysan Khakimova Storie. (2017) Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies. Journal of Public Relations Research 29:6, pages 295-310.
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Linjuan Rita Men, Yi Grace Ji & Zifei Fay Chen. (2017) Dialogues with entrepreneurs in China: How start-up companies cultivate relationships with strategic publics. Journal of Public Relations Research 29:2-3, pages 90-113.
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Yonghwan Kim, Youngju Kim, Yuan Wang & Na Yeon Lee. (2016) Uses and Gratifications, Journalists’ Twitter Use, and Relational Satisfaction with the Public. Journal of Broadcasting & Electronic Media 60:3, pages 503-526.
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Bitt Beach Moon & Sung-Un Yang. (2015) Why publics terminate their relationship with organizations: exploring antecedents of relationship dissolution in South Korea. Asian Journal of Communication 25:3, pages 288-306.
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Qi Wang, Lan Ni & Maria De la Flor. (2014) An Intercultural Competence Model of Strategic Public Relations Management in the Peru Mining Industry Context. Journal of Public Relations Research 26:1, pages 1-22.
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Lan Ni. (2012) Exploring the Role of Strategic Relationship Management in the Formation of Publics. International Journal of Strategic Communication 6:1, pages 7-16.
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Articles from other publishers (25)

Xin Ma, Liang Ma & Brooke Fisher Liu. (2023) Should relationships be at the heart of public relations? A meta-analysis of the antecedents and consequences of organization-public relationships. Public Relations Review 49:5, pages 102388.
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Erich J. Sommerfeldt & Robert L. Heath. (2023) OPR and its corruption of “publics”: A critique. Public Relations Review 49:4, pages 102369.
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Jeyoung Oh & Eyun-Jung Ki. (2022) Extending norm activation theory to understand publics' support for environmentally responsible organizations. Corporate Communications: An International Journal 28:3, pages 381-399.
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Jordan Morehouse & Adam J. Saffer. (2023) Putting stakeholders’ engagement in the equation: Proposing the integrated network engagement model. Public Relations Review 49:1, pages 102291.
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Virginia S. Harrison, Michail Vafeiadis, Pratiti Diddi, Christen Buckley & Frank E. Dardis. (2022) Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions. Public Relations Review 48:5, pages 102184.
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Yang Cheng, Caroline Funkhouser, Tessa Raabe & Rebecca Cross. (2021) Examining organization‐public relationships in crises: A thematic meta‐analysis of updated literature from 1997 to 2019. Journal of Contingencies and Crisis Management 30:2, pages 148-160.
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Lan Ni, Ye Dai & Wenlin Liu. (2022) Dynamics between fragmentation and unity: Identity and nonprofit relationship management in the Asian American Community. Public Relations Review 48:2, pages 102157.
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Linjuan Rita Men. (2022) How should organizations engage and build relationships with mobile publics on social messengers. Journal of Brand Management 29:3, pages 311-325.
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Giselle A. Auger & Moonhee Cho. (2021) Modeling the antecedents and outcomes of perceived relationship investment (PRI) in nonprofit organizations. Public Relations Review 47:4, pages 102083.
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Geah Pressgrove, Robert McKeever & Erik Collins. (2021) Effectiveness of persuasive frames in advocacy videos. Public Relations Review 47:4, pages 102060.
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Wenlin Liu & Lan Ni. (2021) Relationship matters: How government organization-public relationship impacts disaster recovery outcomes among multiethnic communities. Public Relations Review 47:3, pages 102047.
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Peiyao Li, Linjuan Rita Men & Cen April Yue. (2019) An exploratory study of stewardship for Chinese nonprofit organizations. International Journal of Nonprofit and Voluntary Sector Marketing 25:2.
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Nicholas Browning, Sung-Un Yang, Young Eun Park, Ejae Lee & Taeyoung Kim. (2019) Do Ethics Matter? Investigating Donor Responses to Primary and Tertiary Ethical Violations. Journalism & Mass Communication Quarterly 96:4, pages 1145-1171.
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Sun Young Lee, Weiwu Zhang & Alan Abitbol. (2017) What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization–Public Relationships. Journal of Business Ethics 157:2, pages 413-429.
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Sung-Un Yang. (2018) Effects of Government Dialogic Competency: The MERS Outbreak and Implications for Public Health Crises and Political Legitimacy. Journalism & Mass Communication Quarterly 95:4, pages 1011-1032.
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Jisu Kim, Keonyoung Park & Hyejoon Rim. (2018) Does the engaged public's evaluation of networking practices matter? The effects of polarized attitudes and the reputation of networking on individuals' word-of-mouth behaviors. International Journal of Nonprofit and Voluntary Sector Marketing 23:4, pages e1624.
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Lisa Tam, Jarim Kim & Jeong-Nam Kim. (2018) The origins of distant voicing: Examining relational dimensions in public diplomacy and their effects on megaphoning. Public Relations Review 44:3, pages 407-418.
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Yang Cheng. (2018) Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research. Public Relations Review 44:1, pages 120-130.
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김효숙. (2016) Examining the Mediating Effect of Organization - Public Relationship on the Association between Gender Diversity Climate and Turnover Intentions. Korean Journal of Journalism & Communication Studies 60:3, pages 319-346.
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이형민. (2015) Understanding University-Foreign Student Relationship from a Public Diplomacy Perspective: An Empirical Analysis of the Organization-Public Relationship(OPR) Effect on Foreign Students’ Attitudes and Behavioral Intentions. Journal of Public Relations 19:4, pages 1-26.
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Aimei Yang & Maureen Taylor. (2015) Looking Over, Looking Out, and Moving Forward: Positioning Public Relations in Theorizing Organizational Network Ecologies. Communication Theory 25:1, pages 91-115.
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Joshua M. Bentley. (2014) Best practices in noncommercial radio fundraising: a practitioner perspective. International Journal of Nonprofit and Voluntary Sector Marketing 19:4, pages 250-261.
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김효숙 & 양성운. (2014) Advances in the Theory of Organization-Public Relationship Management and Challenges to the Future Development of the Theory. Journal of Public Relations 18:1, pages 476-515.
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Tiffany Derville Gallicano. (2013) Relationship stresses: new ground for relationship management research. Journal of Communication Management 17:1, pages 75-91.
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Minjeong Kang. (2013) Effects of the organization‐public relational gap between experiential and expected relationship outcomes. Journal of Communication Management 17:1, pages 40-55.
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