Mediation Effects of Organization–Public Relationship Outcomes on Public Intentions for Organizational Supports

REFERENCES

• Ajzen , I. ( 1991 ). The theory of planned behavior . Organizational Behavior and Human Decision Processes , 50 , 179 – 211 .
   Web of Science ®Google Scholar
• Ajzen , I. ( 2006 ). Constructing a TpB Questionnaire: Conceptual and methodological considerations . Retrieved on March 21, 2008 from http://people.umass.edu/aizen/pdf/tpb.measurement.pdf
   Google Scholar
• Broom , G. M. , Casey , S. , & Ritchey , J. ( 2000 ). Concepts and theory of organization–public relationships . In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 3 – 22 ). Mahwah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Bruning , S. D. ( 2000 ). Examining the role that personal, professional, and community relationships play in respondent relationship recognition and intended behavior . Communication Quarterly , 48 , 1 – 12 .
   Google Scholar
• Bruning , S. D. (2002). Relationship building as a retention strategy: Linking relationship attitudes and satisfaction evaluations to behavioral outcomes. Public Relations Review , 28, 39–48.
   Web of Science ®Google Scholar
• Bruning , S. D. , & Lambe , K. ( 2002 ). Relationship-building and behavioral outcomes: Exploring the connection between relationship attitudes and key constituent behavior . Communication Research Reports , 19 , 327 – 337 .
   Google Scholar
• Bruning , S. D. , & Ledingham , J. A. ( 1999 ). Relationships between organizations and publics: Development of a multi-dimensional organization–public relationship scale . Public Relations Review , 25 , 157 – 170 .
   Web of Science ®Google Scholar
• Bruning , S. D. , & Ledingham , J. A. ( 2000 ). Perceptions of relationships and evaluations of satisfaction: An exploration of interaction . Public Relations Review , 26 , 85 – 95 .
   Web of Science ®Google Scholar
• Byrne , B. M. ( 2001 ). Structural equation modeling with AMOS: Basic concepts, applications, and programming . Mahwah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Dillman , D. A. ( 2000 ). Mail and Internet survey: The tailored design method , (2nd ed.) . New York : John Wiley & Sons .
   Google Scholar
• Eagly , A. H. , & Chaiken , S. ( 1993 ). The psychology of attitudes . Fort Worth , TX : Harcourt Brace College Publishers .
   Google Scholar
• Ferguson , M. A. ( 1984 , August ). Building theory in public relations: Interorganizational relationships as a public relations paradigm . Paper presented to the Association for Education in Journalism and Mass Communication , Gainesville , FL .
   Google Scholar
• Fishbein , M. , & Ajzen , I. ( 1975 ). Belief, attitude, intention and behavior: An introduction to theory and research . Reading , MA : Addison-Wesley .
   Google Scholar
• Groves , R. M. ( 2006 ). Nonresponse rates and nonresponse bias in household surveys . Public Opinion Quarterly , 70 , 646 – 675 .
   Web of Science ®Google Scholar
• Grunig , J. E. ( 1993 ). Image and substance: From symbolic to behavioral relationships . Public Relations Review , 91 , 121 – 139 .
   Web of Science ®Google Scholar
• Grunig , J. E. ( 2006 ). Finishing the edifice: Ongoing research on public relations as a strategic management function . Journal of Public Relations Research , 18 , 151 – 176 .
   Google Scholar
• Grunig , J. E. , & Huang , Y. H. ( 2000 ). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes . In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23 – 53 ). Mahwah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Grunig , J. E. , & Hung , C. F. ( 2002 , March ). The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study . Paper presented at the PRSA Educator's Academy 5th Annual International, Interdisciplinary Public Relations Research Conference , Miami , FL .
   Google Scholar
• Grunig , L. A. , Grunig , J. E. , & Dozier , D. M. ( 2002 ). Excellent public relations and effective organizations: A study of communication management in three countries . Mahwah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Heath , R. L. (Ed.). ( 2001 ). Handbook of public relations . Thousand Oaks , CA : Sage .
   Google Scholar
• Hon , L. C. , & Grunig , J. E. ( 1999 ). Guidelines for measuring relationships in public relations . Gainesville , FL : Institute for Public Relations, Commission on PR Measurement and Evaluation .
   Google Scholar
• Hu , L. , & Bentler , P. M. ( 1999 ). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives . Structural Equation Modeling: A Multidisciplinary Journal , 6 , 1 – 55 .
   Web of Science ®Google Scholar
• Huang , Y.-H. ( 1997 ). Public relations strategies, relational outcomes, and conflict management strategies . Unpublished doctoral dissertation, University of Maryland, College Park .
   Google Scholar
• Hung , C.-J. F. (2006). Toward the theory of relationship management in public relations: How to cultivate quality relationships? In E. L. Toth (Ed.), The future of excellence in public relations and communication management: Challenges to the next generation (pp. 443–476). Mahwah , NJ : Lawrence Erlbaum Associates.
   Google Scholar
• Jo , S. , & Kim , Y. ( 2003 ). The effect of web characteristics on relationship building . Journal of Public Relations Research , 15 , 199 – 224 .
   Google Scholar
• Judd , C. M. , Smith , E. R. , & Kidder , L. H. ( 1991 ). Research methods in social relations , (6th ed.) . New York : Harcourt Brace Jovanovich College .
   Google Scholar
• Ki , E.-J. , & Hon , L. ( 2007a ). Testing the linkages among the organization–public relationship and attitude and behavioral intentions . Journal of Public Relations Research , 19 , 1 – 24 .
   Google Scholar
• Ki , E.-J. , & Hon , L. ( 2007b ). Reliability and validity of organization–public relationship measurement and linkages among relationship indicators in a membership organization . Journalism and Mass Communication Quarterly , 84 , 419 – 438 .
   Web of Science ®Google Scholar
• Ki , E.-J. , & Shin , J.-H. ( 2006 ). Status of organization–public relationship research from an analysis of published articles, 1985–2004 . Public Relations Review , 32 , 194 – 195 .
   Web of Science ®Google Scholar
• Kim , Y. ( 2001 ). Searching for the organization–public relationship: A valid and reliable instrument . Journalism & Mass Communication Quarterly , 78 , 799 – 815 .
   Web of Science ®Google Scholar
• Kline , R. B. ( 1998 ). Principles and practice of structural equation modeling . New York : Guilford .
   Google Scholar
• Ledingham , J. A. ( 2003 ). Explicating relationship management as a general theory of public relations . Journal of Public Relations Research , 15 , 181 – 198 .
   Google Scholar
• Ledingham , J. A. , & Bruning , S. D. ( 1998 ). Relationship management in public relations: Dimensions of an organization–public relationship . Public Relations Review , 24 , 55 – 65 .
   Web of Science ®Google Scholar
• Ledingham , J. A. , & Bruning , S. D. ( 2000 ). A longitudinal study of organization–public relationship dimensions: Defining the role of communication in the practice of relationship management . In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23 – 53 ). Mahwah , NJ : Lawrence Erlbaum Associates .
   Google Scholar
• Preacher , K. J. , & Hayes , A. F. ( 2004 ). SPSS and SAS procedures for estimating indirect effects in simple mediation models . Behavior Research Methods, Instruments, & Computers , 36 , 717 – 731 .
   PubMedGoogle Scholar
• Rhee , Y. ( 2004 ). The employee–public-organization chain in relationship management: A case study of a government organization . Gainesville , FL : Institute for Public Relations .
   Google Scholar
• Ries , A. , & Ries , L. ( 2002 ). The fall of advertising & the rise of PR . New York : HarperCollins .
   Google Scholar
• Schneiders , G. ( 2008 , March 3 ). Obama shows the way—and the value—of building a brand . PRWeek , 11 .
   Google Scholar
• Tabachnick , B. G. , & Fidell , L. S. ( 2001 ). Using multivariate statistics , (4th ed.) . Boston : Allyn and Bacon .
   Google Scholar
• Yang , S.-U. ( 2007 ). An integrated model for organization–public relational outcomes, organizational reputation, and their antecedents . Journal of Public Relations Research , 19 , 91 – 121 .
   Google Scholar
• Yang , S.-U. , & Grunig , J. E. ( 2005 ). Decomposing organizational reputation: The effects of organization–public relationship outcomes on cognitive representations of organizations and evaluations of organizational performance . Journal of Communication Management , 9 , 305 – 326 .
   Google Scholar
• Zajonc , R. B. ( 1968 ). Attitudinal effects of mere exposure . Journal of Personality and Social Psychology , 9 , 1 – 27 .
   PubMed Web of Science ®Google Scholar