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Original Articles

The New Dynamic in Corporate Media Relations: How Fortune 500 Companies Are Using Virtual Press Rooms to Engage the Press

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Pages 404-428 | Published online: 04 Oct 2010

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Claudia Taboada-Castell, Iker Merchán-Mota & María-José Cantalapiedra González. (2021) Las Salas de Prensa Virtual como herramientas de Relaciones Públicas para la comunicación con los medios en Cuba. Un estado de la cuestión / Virtual Press Room as Public Relations tool for communication with media in Cuba. A state of affairs. Revista Internacional de Relaciones Públicas 11:22, pages 05-26.
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Yuan Wang & Yiyi Yang. (2020) Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics. Computers in Human Behavior 104, pages 106183.
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Gerald A. Merwin Jr., J. Scott McDonald, John R. Bennett Jr. & Keith A. Merwin. 2020. Open Government. Open Government 2347 2365 .
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Shari R. Veil, Chelsea L. Woods & R. David Hecht. (2018) The journalist as the audience: Evaluating the U.S. Navy’s “Sailor for a Day” campaign. Public Relations Review 44:5, pages 717-723.
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Piet Verhoeven. (2016) The co-production of business news and its effects: The corporate framing mediated-moderation model. Public Relations Review 42:4, pages 509-521.
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Gerald A. Merwin Jr., J. Scott McDonald, John R. Bennett Jr. & Keith A. Merwin. 2016. Strategic Integration of Social Media into Project Management Practice. Strategic Integration of Social Media into Project Management Practice 272 291 .
Michael C Porter, Betsy Anderson & Mary Nhotsavang. (2015) Anti-social media: executive Twitter “engagement” and attitudes about media credibility. Journal of Communication Management 19:3, pages 270-287.
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Sandra Duhé. (2015) An overview of new media research in public relations journals from 1981 to 2014. Public Relations Review 41:2, pages 153-169.
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Lynnette Nolan. (2015) The impact of executive personal branding on non-profit perception and communications. Public Relations Review 41:2, pages 288-292.
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Augustine Pang, Vivien H.E. Chiong & Nasrath Begam Binte Abul Hassan. (2014) Media relations in an evolving media landscape. Journal of Communication Management 18:3, pages 271-294.
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Enrique Bonsón, Michaela Bednarova & Tomás Escobar-Rodríguez. (2014) Corporate YouTube practices of Eurozone companies. Online Information Review 38:4, pages 484-501.
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Stefania Romenti, Grazia Murtarelli & Chiara Valentini. (2014) Organisations' conversations in social media: applying dialogue strategies in times of crises. Corporate Communications: An International Journal 19:1, pages 10-33.
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Kyung-Hyan Yoo & Jangyul Robert Kim. (2013) How U.S. state tourism offices use online newsrooms and social media in media relations. Public Relations Review 39:5, pages 534-541.
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Enrique Bonsón & Melinda Ratkai. (2013) A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page. Online Information Review 37:5, pages 787-803.
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Ozlem Alikilic & Umit Atabek. (2012) Social media adoption among Turkish public relations professionals: A survey of practitioners. Public Relations Review 38:1, pages 56-63.
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Alan Belasen & Ariel R. Belasen. (2018) Integrated Corporate Communication: A Competing Values Perspective. SSRN Electronic Journal.
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