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ARTICLES

From Awareness to Advocacy: Understanding Nonprofit Communication, Participation, and Support

Pages 307-328 | Published online: 02 Aug 2013

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Read on this site (9)

Geah Pressgrove, Robert McKeever, Brooke McKeever & Richard Waters. (2022) Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-21.
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Linda Dam, Anne Marie Borsai Basaran & David Atkin. (2021) Fear of COVID-19 Opinion Expression: Digitally Mediated Spirals of Silence and the Situational Theory of Problem Solving. Journal of Broadcasting & Electronic Media 65:4, pages 457-478.
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Lee Edwards, Fiona Philip & Ysabel Gerrard. (2020) Communicating feminist politics? The double-edged sword of using social media in a feminist organisation. Feminist Media Studies 20:5, pages 605-622.
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Yue Zheng. (2020) Using Mobile Donation to Promote International Fundraising: A Situational Technology Acceptance Model. International Journal of Strategic Communication 14:2, pages 73-88.
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Jo-Yun Li, Joon Kyoung Kim, Holly Overton, Nandini Bhalla, Nanlan Zhang, Minhee Choi & Won-Ki Moon. (2019) What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action. International Journal of Strategic Communication 13:3, pages 214-232.
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Jo-Yun Li, Sayward Harrison, Shan Qiao & Xiaoming Li. (2019) Utility of Theory to Explain Village Doctors’ Willingness to Treat People Living with HIV in Rural China. Journal of Health Communication 24:2, pages 174-182.
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Geah Nicole Pressgrove & Brooke Weberling McKeever. (2016) Nonprofit relationship management: Extending the organization-public relationship to loyalty and behaviors. Journal of Public Relations Research 28:3-4, pages 193-211.
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Articles from other publishers (25)

Richard D. Waters, Giselle A. Auger & Denise Sevick Bortree. (2021) From axial codes to Z ‐scores: Charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing . Journal of Philanthropy and Marketing 28:4.
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Tian-Fang Zhao, Shu-Xian Zheng, Qi-Hang Zheng & Hong Gu. (2023) Data-Driven Accessibility Public Welfare Communication and Mobile Crowdsourcing System. Data-Driven Accessibility Public Welfare Communication and Mobile Crowdsourcing System.
Minhee Choi, Brooke W. McKeever & Holly Overton. (2023) Holistic understanding of individuals’ prosocial behaviors: A configurational approach. Public Relations Review 49:3, pages 102325.
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Rudaiba Adnin, Ishita Haque, Sadia Afroz, Alvi Md. Ishmam, Sakil Sarkar, Md. Kafi Khan, Afsana Mimi, Sriram Chellappan & A. B. M. Alim Al Islam. (2023) Focusing on the Unfocused: Corresponding Perspectives on Connectivity among Small-Scale Non-Profit Organizations Working for Street Children in Bangladesh and Their Donors. ACM Journal on Computing and Sustainable Societies.
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Brooke W. McKeever, Robert McKeever, Minhee Choi & Shudan Huang. (2023) From Advocacy to Activism: A Multi-Dimensional Scale of Communicative, Collective, and Combative Behaviors. Journalism & Mass Communication Quarterly, pages 107769902311610.
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Jo-Yun Li & Yeunjae Lee. (2022) Predicting Public Cooperation Toward Government Actions in the Early Stages of an Influenza Pandemic in the United States: The Role of Authentic Governmental Communication and Relational Quality. Communication Research 50:2, pages 230-257.
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Ashley Jones-Bodie. (2022) Granted Utility, a Proposal for the Rhetoric of Nonprofit Wrongdoing. Management Communication Quarterly, pages 089331892211449.
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Yang Wang, Shengnan Ye, Fan Yang, Jian Zuo & Raufdeen Rameezdeen. (2022) How information gaining affects public acceptance in large-scale infrastructure projects: A comparative case study. Environmental Impact Assessment Review 97, pages 106915.
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Li-Yin Liu & Rikki Morris. (2021) The messenger matters: environmental nonprofit organisations’ public faces, information recipients’ worldviews, and the credibility of ENPOs’ disclosed policy information. Journal of Public Policy 42:1, pages 165-184.
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John A Bernhart, Sara Wilcox, Brooke W. McKeever, Diane K. Ehlers & Jennifer R. O’Neill. (2022) A Self-Determination Theory Application to Physical Activity in Charity Sports Events. American Journal of Lifestyle Medicine, pages 155982762210772.
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Paula Lentz, Kristen Getchell, James Dubinsky & Mary Katherine Kerr. (2021) Pronouns, Positioning, and Persuasion in Top Nonprofits’ Donor Appeals. International Journal of Business Communication, pages 232948842110621.
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Jungmi Jun, Joon Kyoung Kim & Bongki Woo. (2021) Fight the Virus and Fight the Bias: Asian Americans’ Engagement in Activism to Combat Anti-Asian COVID-19 Racism. Race and Justice, pages 215336872110541.
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Joon Soo Lim & Jun Zhang. (2021) The impact of message appraisals of Dove’s Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers. Telematics and Informatics 61, pages 101594.
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Margherita Zito, Alessandro Fici, Marco Bilucaglia, Francesco S. Ambrogetti & Vincenzo Russo. (2021) Assessing the Emotional Response in Social Communication: The Role of Neuromarketing. Frontiers in Psychology 12.
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Weiting Tao, Zongchao Cathy Li, Zifei Fay Chen & Yi Grace Ji. (2021) Public responses to nonprofit social media messages: The roles of message features and cause involvement. Public Relations Review 47:2, pages 102038.
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Virginia Harrison, Christen Buckley & Anli Xiao. (2020) The roles of donation experience and advocacy: extending the organization–donor relationship model. Journal of Communication Management 25:1, pages 85-103.
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Geah Pressgrove, Cristobal Barra & Melissa Janoske. (2020) Using STOPS to predict prosocial behavioral intentions: Disentangling the effects of passive and active communicative action. Public Relations Review 46:4, pages 101956.
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Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo & Gashaw Abeza. (2019) Lost in Knowledge Translation: Media Framing of Physical Activity and Sport Participation. International Journal of Sport Communication 12:4, pages 509-530.
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Brooke W. McKeever, Robert McKeever, Geah Pressgrove & Holly Overton. (2019) Predicting public support: applying theory to prosocial behaviors. Journal of Communication Management 23:4, pages 298-315.
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Francisco J Quevedo & Andrea Katherine Quevedo-Prince. (2019) A Predictive Model for the US Non-profit Market; A Macro to a Micro Perspective. Advanced Journal of Social Science 5:1, pages 1-9.
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Robert L Heath & Winni JohansenDenise P. Ferguson. 2018. The International Encyclopedia of Strategic Communication. The International Encyclopedia of Strategic Communication 1 13 .
Yue Zheng & Brooke Weberling McKeever. (2016) Communicating to Improve Health. Nonprofit and Voluntary Sector Quarterly 45:6, pages 1276-1296.
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Fan Yang & Holly K. Ott. (2016) What motivates the public? The power of social norms in driving public participation with organizations. Public Relations Review 42:5, pages 832-842.
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Joon Soo Lim, Cary A. Greenwood & Hua Jiang. (2016) The situational public engagement model in a municipal watershed protection program: information seeking, information sharing, and the use of organizational and social media. Journal of Public Affairs 16:3, pages 231-244.
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Brooke Weberling McKeever, Geah Pressgrove, Robert McKeever & Yue Zheng. (2016) Toward a theory of situational support: A model for exploring fundraising, advocacy and organizational support. Public Relations Review 42:1, pages 219-222.
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