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Journal of Public Relations Research Volume 30, 2018 - Issue 1-2
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A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice

John G. WirtzCharles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign, Urbana, Illinois, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-7370-5851
ORCID Icon &
Thais M. ZimbresDepartment of Communication, University of California, Davis, USA
Pages 5-34 | Received 08 May 2015, Accepted 26 Feb 2018, Published online: 19 Apr 2018

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Sílvia Espinosa Mirabet & Mònica Puntí Brun. (2023) Publicity for a cancer research project. How much does it cost?. Cogent Social Sciences 9:1.
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Alvin Zhou, Luke W. Capizzo, Tyler G. Page & Elizabeth L. Toth. (2023) Exploring Public Relations Research Topics and Inter-Cluster Dynamics Through Computational Modeling (2010-2020): A Study Based on Two SSCI Journals. Journal of Public Relations Research 35:3, pages 135-161.
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Anna Oksiutycz & Kumbirai Felix Mwadiwa. (2023) Using Social Media as a Tool for Dialogic Engagement: The Case of an NGO in South Africa. Communicatio 49:1, pages 90-111.
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Shaohai Jiang, Janice Tay, Annabel Ngien & Iccha Basnyat. (2022) Social Media Health Promotion and Audience Engagement: The Roles of Information Dissemination, Organization-Audience Interaction, and Action Confidence Building. Health Communication 0:0, pages 1-11.
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Suk Chong Tong. (2022) Public relations practice in the digital era: trust and commitment in the interplay of interactivity effects and online relational strategies. Journal of Marketing Communications 28:7, pages 799-819.
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Myojung Chung & Young-shin Lim. (2022) When Health Organization Answers the Question: Differential Effects of Dialogic Messages in Website and Twitter through Social Presence and Psychological Distance. Health Communication 37:6, pages 685-695.
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Xiaole Zhu & Yoonjae Nam. (2022) The employment of dialogic principles in the websites and social media platforms of museums in China. Museum Management and Curatorship 0:0, pages 1-19.
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Christian Rudeloff, Sigrid Bekmeier-Feuerhahn, Jörg Sikkenga & Aliena Barth. (2022) Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA). International Journal of Strategic Communication 16:2, pages 157-181.
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Alvin Zhou & Sifan Xu. (2021) Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles. Journal of Public Relations Research 33:6, pages 445-463.
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Christopher C. Gearhart & Sarah K. Maben. (2021) Active and Empathic Listening in Social Media: What do Stakeholders Really Expect. International Journal of Listening 35:3, pages 166-187.
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Chih-Hui Lai, Rebecca Ping Yu & Ying-Chien Chen. (2020) Examining Government Dialogic Orientation in Social Media Strategies, Outcomes, and Perceived Effectiveness:A Mixed-Methods Approach. International Journal of Strategic Communication 14:3, pages 139-159.
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Imran Mazid. (2020) Virality of Social Change Messages on Facebook: A Study of Advocacy and Relationship Building Strategies of LGBTQ Advocacy Organizations. International Journal of Strategic Communication 14:2, pages 105-121.
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Laura L. Lemon. (2019) The employee experience: how employees make meaning of employee engagement. Journal of Public Relations Research 31:5-6, pages 176-199.
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Clila Magen & Ruth Avidar. (2019) Introducing the Strata Approach to Dialogue Analysis (SADA): the case of political NGOs in Israel. Journal of Public Relations Research 31:3-4, pages 97-117.
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Nur Uysal. (2018) On the relationship between dialogic communication and corporate social performance: advancing dialogic theory and research. Journal of Public Relations Research 30:3, pages 100-114.
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Jordan Morehouse & Adam John Saffer. (2018) A bibliometric analysis of dialogue and digital dialogic research: mapping the knowledge construction and invisible colleges in public relations research. Journal of Public Relations Research 30:3, pages 65-82.
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Erich J. Sommerfeldt & Aimei Yang. (2018) Notes on a dialogue: twenty years of digital dialogic communication research in public relations. Journal of Public Relations Research 30:3, pages 59-64.
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Bey-Ling Sha. (2018) Editor’s essay: Thoughts on theory. Journal of Public Relations Research 30:1-2, pages 1-4.
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