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Journal of Current Issues & Research in Advertising Volume 14, 1992 - Issue 1
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Original Articles

The Impact of Changes in Advertising Agencies on Corporate Common Stock Prices

Ronald C. Rutherford University of Texas at Arlington, Arlington, Texas, USA
,
Donald L. Thompson Georgia Southern University, Statesboro, Georgia, USA
&
Robert W. Stone Georgia Southern University, Statesboro, Georgia, USA
Pages 1-8 | Published online: 08 May 2012

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Read on this site (2)

StellaL. M. So. (2005) What Matters Most in Advertising Agency Performance to Clients: Implications and Issues on Their Relationship in Hong Kong. Journal of Current Issues & Research in Advertising 27:2, pages 83-98.
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Grahame R. Dowling. (1994) Searching for a New Advertising Agency: A Client Perspective. International Journal of Advertising 13:3, pages 229-242.
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Articles from other publishers (1)

Francisco José Mas‐Ruiz, Juan Luis Nicolau‐Gonzálbez & Felipe Ruiz‐Moreno. (2002) Foreign expansion strategy and performance. International Marketing Review 19:4, pages 348-368.
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