References
- Alter , Stewart . 1987 . “Tenuous Partners,” . Advertising Age , 58 ( August 20 ) : 124 – 130 .
- Ball , Ray and Brown , Philip . 1968 . “An Empirical Evaluation of Accounting Income Numbers,” . Journal of Accounting Research , 6 ( Autumn ) : 159 – 178 .
- Barnett , Norman . 1987 . “The Publicity Puzzle,” . Canadian Business , : 19 – 20 . (July)
- Brown , S. J. and Warner , J. B. 1980 . “Measuring Security Price Performance,” . Journal of Financial Economics , 8 ( September ) : 205 – 258 .
- Brown , S. J. and Warner , J. B. 1985 . “Using Daily Stock Returns,” . Journal of Financial Economics , 14 ( March ) : 3 – 31 .
- Cagley , James W. 1986 . “A Comparison of Advertising Agency Selection Factors: Advertiser and Agency Perceptions,” . Journal of Advertising Research , 26 ( June-July ) : 39 – 45 .
- Cross , Mark L. , Davidson , W. N. and Thornton , J. H. 1986 . “The Impact of Captive Insurer Formation on the Parent Firm's Value,” . Journal of Risk and Insurance , 22 ( September ) : 471 – 483 .
- Dinerstein , Martha . 1989 . “Five Agency Sins,” . Advertising Age , 60 January 23 : 20
- Fama , E. F. , Fisher , L. , Jensen , M. C. and Roll , R. 1969 . “The Adjustment of Stock Prices to New Information,” . International Economic Review , 10 ( February ) : 1 – 21 .
- Foster , G. 1973 . “Stock Market Reaction to Estimates of Earnings Per Share by Company Officials,” . Journal of Accounting Research , 11 ( Spring ) : 25 – 77 .
- Furtado , Eugene P.H. and Rozeff , Michael S. 1987 . “The Wealth Effects of Company Initiated Management Changes,” . Journal of Financial Economics , 18 ( March ) : 147 – 160 .
- Hart , Norman . 1985 . “A Natural Selection (Choosing an Ad Agency)” . Marketing , 22 ( September 9 ) : 31 – 33 .
- Harvey , Michael S. and Rupert , J. Paul . 1988 . “Selecting an Industrial Advertising Agency,” . Industrial Marketing Management , 17 ( May ) : 119 – 127 .
- Hume , Scott and Levin , Gary . 1989 . “Burger King Axes Ayer,” . Advertising Age , 60 ( April 24 ) : 1
- Lintner , J. 1965 . “Security Prices, Risk and Maximal Gains from Diversification,” . Journal of Finance , 29 ( December ) : 587 – 616 .
- Malatesta , Paul H. and Thompson , Rex . 1985 . “Partially Anticipated Events,” . Journal of Financial Economics , 14 ( June ) : 237 – 250 .
- Mandelker , G. 1974 . “Risk and Return: The Case of Merging Firms,” . Journal of Financial Economics , 1 ( December ) : 303 – 335 .
- Michell , Paul C.N. 1986 . “Auditing of Agency-Client Relations,” . Journal of Advertising Research , 26 ( December-January ) : 29
- Pendleton , Jennifer . 1988 . “Matches Made in Heaven,” . Advertising Age , 59 ( March 14 ) : 3
- Peterson , Pamela P. 1988 . “Reincorporation: Motives and Shareholder Wealth,” . The Financial Review , 23 ( May ) : 151 – 160 .
- Prentice , Robert M. 1983 . “How Not to Evaluate an Agency,” . Marketing and Media Decisions , 18 ( January ) : 78 – 82 .
- Pruitt , Stephen W. and Peterson , David R. 1986 . “Security Price Reactions around Product Recall Announcements,” . The Journal of Financial Research , 9 ( Summer ) : 113 – 122 .
- Riney , Hal . 1989 . “How to Not Fire Your Advertising Agency,” . Advertising Age , 61 ( April 24 ) : 20
- Rogers , Everett . 1976 . “New Product Adoption and Diffusion,” . Journal of Consumer Research , 2 ( March ) : 290 – 301 .
- Ross , M. H. 1988 . “Agencies Get the Blame,” . Advertising Age , 60 ( February 6 ) : 22
- Schipper , Katherine and Smith , Abbie . 1986 . “A Comparison of Equity Carve-Outs and Seasoned Equity Offerings,” . Journal of Financial Economics , 15 ( January-February ) : 153 – 186 .
- 1990 . Standard Directory of Advertisers, 1990 Wilmette , Il
- Wackman , Daniel B. , Salmon , C. T. and Salmon , C. C. 1986 . “Developing an Advertising Agency-Client Relationship,” . Journal of Advertising Research , 26 ( December-January ) : 21 – 28 .
- Weilbacher , William M. 1983 . Choosing an Advertising Agency , 16 Chicago : Crain Books .
- Weinstein , Stephen . 1989 . “How Not to Select an Advertising Agency,” . Marketing Communications , 317 ( April ) : 40
- Winski , Joseph . 1987 . “Agency Watch,” . Advertising Age , 58 ( November 16 ) : 28