Citations (57)
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Yadvinder Parmar, Bikram Jit Singh Mann & Mandeep Kaur Ghuman. (2020) Impact of celebrity endorser as in-store stimuli on impulse buying. The International Review of Retail, Distribution and Consumer Research 30:5, pages 576-595.
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Emma Rodero. (2012) Stimulating the Imagination in a Radio Story: The Role of Presentation Structure and the Degree of Involvement of the Listener. Journal of Radio & Audio Media 19:1, pages 45-60.
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Chan
Yun Yoo. (2012) An Experimental Examination of Factors Affecting Click-Through of Keyword Search Ads. Journal of Current Issues & Research in Advertising 33:1, pages 56-78.
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DarrelD. Muehling & VincentJ. Pascal. (2012) An Involvement Explanation for Nostalgia Advertising Effects. Journal of Promotion Management 18:1, pages 100-118.
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Andrew Sharma. (2011) Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall. Journal of Radio & Audio Media 18:2, pages 158-175.
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Hsuan-Ting Chen & Yonghwan Kim. (2011) Attacking or Self-Promoting? The Influence of Tone of Advertising and Issue Relevance on Candidate Evaluations and the Likelihood of Voting for an Emerging Challenger in Korea. International Journal of Strategic Communication 5:4, pages 261-280.
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Wilson Lowrey, Marilyn Young & Butler Cain. (2008) Quiz Show Radio News Formats: A Test of Retention, Involvement, Attention, and Perception of Credibility. Journal of Radio & Audio Media 15:2, pages 136-149.
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Yong Zhang & GeorgeM. Zinkhan. (2006) Responses to Humorous ADS: Does Audience Involvement Matter?. Journal of Advertising 35:4, pages 113-127.
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CarolC. Bienstock & MarlaRoyne Stafford. (2006) Measuring Involvement With the Service: A Further Investigation of Scale Validity and Dimensionality. Journal of Marketing Theory and Practice 14:3, pages 209-221.
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Aron O'Cass. (2005) Political Campaign Advertising: Believe It or Not. Journal of Nonprofit & Public Sector Marketing 14:1-2, pages 205-221.
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Stefan G. Nicovich. (2005) The Effect of Involvement on Ad Judgment in a Video Game Environment. Journal of Interactive Advertising 6:1, pages 29-39.
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Wei-Na Lee, Taiwoong Yun & Byung-Kwan Lee. (2005) The Role of Involvement in Country-of-Origin Effects on Product Evaluation. Journal of International Consumer Marketing 17:2-3, pages 51-72.
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Kak Yoon, Bruce E. Pinkleton & Wonjun Ko. (2005) Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism. Journal of Marketing Communications 11:2, pages 95-112.
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Chan Yun Yoo, Kihan Kim & Patricia A. Stout. (2004) Assessing the Effects of Animation in Online Banner Advertising. Journal of Interactive Advertising 4:2, pages 49-60.
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Aron O'Cass. (2003) Electoral Choice. Journal of Political Marketing 3:1, pages 61-85.
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Aron O'cass. (2002) Political Advertising Believability and Information Source Value during Elections. Journal of Advertising 31:1, pages 63-74.
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Larry Lockshin, Pascale Quester & Tony Spawton. (2001) Segmentation by Involvement or Nationality for Global Retailing: A Cross-national Comparative Study of Wine Shopping Behaviours. Journal of Wine Research 12:3, pages 223-236.
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Arjun Chaudhuri. (2000) A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk. Journal of Marketing Theory and Practice 8:1, pages 1-15.
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Mark E. Havitz & Frédéric Dimanche. (1999) Leisure Involvement Revisited: Drive Properties and Paradoxes. Journal of Leisure Research 31:2, pages 122-149.
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RussellN. Laczniak, DeannaS. Kempf & DarrelD. Muehling. (1999) Advertising Message Involvement: The Role of Enduring and Situational Factors. Journal of Current Issues & Research in Advertising 21:1, pages 51-61.
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Yoshi Iwasaki & Mark E. Havitz. (1998) A Path Analytic Model of the Relationships between Involvement, Psychological Commitment, and Loyalty. Journal of Leisure Research 30:2, pages 256-280.
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Mark E. Havitz & Frédéric Dimanche. (1997) Leisure Involvement Revisited: Conceptual Conundrums and Measurement Advances. Journal of Leisure Research 29:3, pages 245-278.
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Ellen Day, Marla
Royne Stafford & Alejandro Camacho. (1995) Opportunities for Involvement Research: A Scale-Development Approach. Journal of Advertising 24:3, pages 69-75.
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Kak Yoon, RussellN. Laczniak, DarrelD. Muehling & BonnieB. Reece. (1995) A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis. Journal of Current Issues & Research in Advertising 17:2, pages 53-67.
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Articles from other publishers (33)
Francesca Serravalle, Régine Vanheems & Milena Viassone. (2023) Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses. Journal of Retailing and Consumer Services 72, pages 103279.
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Alfredo Coelho & Victor Manuel Castillo Girón. (2023) Profiling Tourist Segmentation of Heritage Destinations in Emerging Markets: The Case of Tequila Visitors. Sustainability 15:5, pages 4034.
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Gary Mortimer, Martin Grimmer, Louise Grimmer, Shasha Wang & Jin Su. (2022) A cross cultural examination of “off-price” fashion shopping. International Journal of Retail & Distribution Management 50:12, pages 1494-1517.
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Chandan Andanesh Chavadi, Monika Sirothiya Vishwanatha M.R.Prashant V. Yatgiri. (2021) Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective. IIM Kozhikode Society & Management Review, pages 227797522110090.
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Danish Hussain, Arham Adnan & Maaz Hasan Khan. (2021) Relative effectiveness of celebrity and product match-up for two high consumer involvement situations. Asia-Pacific Journal of Business Administration 13:2, pages 159-188.
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Kamel El Hedhli, Haithem Zourrig & Imene Becheur. (2021) Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions. Journal of Retailing and Consumer Services 58, pages 102260.
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Carsten D. Schultz. (2018) The impact of ad positioning in search engine advertising: a multifaceted decision problem. Electronic Commerce Research 20:4, pages 945-968.
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Wilson Ndasi & Ediz Edip Ackay. (2020) Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?. Westminster Papers in Communication and Culture 15:2, pages 24-43.
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Hang Lee. (2020) Voters’ involvement, attitude, and confidence in the era of new media. Palgrave Communications 6:1.
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Kiseol Yang, Ji Hye Min & Krishna Garza-Baker. (2018) Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level. Journal of Vacation Marketing 25:4, pages 405-417.
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Brigitte Naderer & Jörg Matthes. 2019. Emotions Meet Cognitions. Emotions Meet Cognitions
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Dany Vyt, Magali Jara, Olivier Mevel, Thierry Morvan & Nélida Morvan. (2017) Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire. Management & Avenir N° 93:3, pages 141-160.
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Rosemarie Neuninger, Damien Mather & Tara Duncan. (2017) Consumer's scepticism of wine awards: A study of consumers’ use of wine awards. Journal of Retailing and Consumer Services 35, pages 98-105.
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E. Vance Wilson, Adrienne Hall-Phillips & Soussan Djamasbi. (2015) Cognitive predictors of consumers’ intention to comply with social marketing email appeals. Computers in Human Behavior 52, pages 307-314.
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Jung-Gyo Lee & Jaejin Park. (2014) The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement. International Journal of Sports Marketing and Sponsorship 16:1, pages 50-69.
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M. Carmen Rodríguez-Santos, Ana M. González-Fernández & Miguel Cervantes-Blanco. (2011) An analysis of the construct “involvement” in consumer behaviour. Quality & Quantity 47:2, pages 1105-1123.
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Sally Rebecca Hourigan & Ursula-Sigrid Bougoure. (2021) Towards a Better Understanding of Fashion Clothing Involvement. Australasian Marketing Journal 20:2, pages 127-135.
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Julia Naskrent & Philipp Siebelt. (2011) The Influence of Commitment, Trust, Satisfaction, and Involvement on Donor Retention. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 22:4, pages 757-778.
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강두선 & 장기훈. (2011) Gender Difference in the Effect of Sympathy and Empathy with Female Drinking in TV Drama on Drinking Intention: Focusing on Involvement as a Mediator. The Korean Journal of Consumer and Advertising Psychology 12:2, pages 349-378.
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Arpita Khare & Sapna Rakesh. (2010) Predictors of fashion clothing involvement among Indian youth. Journal of Targeting, Measurement and Analysis for Marketing 18:3-4, pages 209-220.
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David H. Henard & Peter A. Dacin. (2010) Reputation for Product Innovation: Its Impact on Consumers. Journal of Product Innovation Management 27:3, pages 321-335.
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Randle D. Raggio & Judith Anne Garretson Folse. (2009) Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes. Journal of the Academy of Marketing Science 37:4, pages 455-469.
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Dolores Ma. Frías, Miguel A. Rodríguez & J. Alberto Castañeda. (2008) Internet vs. travel agencies on pre-visit destination image formation: An information processing view. Tourism Management 29:1, pages 163-179.
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Adrian C. North & Atsuko Oishi. (2006) Music CD Purchase Decisions. Journal of Applied Social Psychology 36:12, pages 3043-3084.
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Chang-Hoan Cho. (2003) Factors Influencing Clicking of Banner Ads on the WWW. CyberPsychology & Behavior 6:2, pages 201-215.
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Francine V. Garlin & Robyn L. McGuiggan. (2002) Sex, spies and celluloid: Movie content preference, choice, and involvement. Psychology & Marketing 19:5, pages 427-445.
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Utpal M. Dholakia. (2001) A motivational process model of product involvement and consumer risk perception. European Journal of Marketing 35:11/12, pages 1340-1362.
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Héla Ben Miled-Chérif. (2016) L'implication du consommateur et ses perspectives stratégiques. Recherche et Applications en Marketing (French Edition) 16:1, pages 65-85.
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A O’Cass. (2000) An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of Economic Psychology 21:5, pages 545-576.
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Christian Derbaix, Sarah Blondeau & Claude Pecheux. (2016) L'enfant et l'attitude envers l'annonce publicitaire : Mise en œuvre du construit et précisions conceptuelles. Recherche et Applications en Marketing (French Edition) 14:3, pages 23-39.
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Christian Derbaix & Claude Pecheux. (2016) L'implication et l'enfant: proposition d'une échelle de mesure. Recherche et Applications en Marketing (French Edition) 12:1, pages 45-68.
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Martin S. Roth. (2018) Enhancing Consumer Involvement in Health Care: The Dynamics of Control, Empowerment, and Trust. Journal of Public Policy & Marketing 13:1, pages 115-132.
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