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Journal of Current Issues & Research in Advertising
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Volume 15, Issue 1

Journal of Current Issues & Research in Advertising

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Journal of Current Issues & Research in Advertising, Volume 15, Issue 1 (1993)

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Journal of Current Issues & Research in Advertising, Volume 15, Issue 1 (1993)

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Original Articles

Article

Hearing versus Seeing: A Comparison of Consumer Learning of Spoken and Pictorial Information in Television Advertising

Wendy J. Bryce & Richard F. Yalch

Pages: 1-20

Published online: 08 May 2012

AbstractforHearing versus Seeing: A Comparison of Consumer Learning of Spoken and Pictorial Information in Television Advertising | References | PDF (1.9 MB)

44 Views
12 CrossRef citations
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Article

Defining, Operationalizing, and Using Involvement in Advertising Research: A Review

Darrel D. Muehling Russell N. Laczniak J. Craig Andrews

Pages: 21-57

Published online: 08 May 2012

AbstractforDefining, Operationalizing, and Using Involvement in Advertising Research: A Review | References | PDF (3.7 MB)

117 Views
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Article

Advertising Research in the Pre-Depression Years: A Cultural History

Peggy J. Kreshel

Pages: 59-75

Published online: 08 May 2012

AbstractforAdvertising Research in the Pre-Depression Years: A Cultural History | References | PDF (1.8 MB)

42 Views
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Article

Media Exposure in Target Markets

Peter J. Danaher & Roland T. Rust

Pages: 77-86

Published online: 08 May 2012

AbstractforMedia Exposure in Target Markets | References | PDF (824.2 KB)

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Article

Combinations of Creative Elements in Radio Advertising

Avery M. Abernethy, James I. Gray Herbert J. Rotfeld

Pages: 87-99

Published online: 08 May 2012

AbstractforCombinations of Creative Elements in Radio Advertising | References | PDF (938.7 KB)

30 Views
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Article

Elderly Consumers' Characterization of Medication Information Sources

H. David Strutton & James R. Lumpkin

Pages: 101-111

Published online: 08 May 2012

AbstractforElderly Consumers' Characterization of Medication Information Sources | References | PDF (950.5 KB)

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Editorials

Editorial

Editorial Board Page

Page: ebi

Published online: 08 May 2012

AbstractforEditorial Board Page | PDF (52.6 KB)

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