Journal of Current Issues & Research in Advertising, Volume 15, Issue 1 (1993)

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Journal of Current Issues & Research in Advertising, Volume 15, Issue 1 (1993)

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Original Articles

Article
Hearing versus Seeing: A Comparison of Consumer Learning of Spoken and Pictorial Information in Television Advertising
Wendy J. Bryce & Richard F. Yalch
Pages: 1-20
Published online: 08 May 2012
AbstractforHearing versus Seeing: A Comparison of Consumer Learning of Spoken and Pictorial Information in Television Advertising | References | PDF (1.9 MB)
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Article
Defining, Operationalizing, and Using Involvement in Advertising Research: A Review
Darrel D. MuehlingRussell N. LaczniakJ. Craig Andrews
Pages: 21-57
Published online: 08 May 2012
AbstractforDefining, Operationalizing, and Using Involvement in Advertising Research: A Review | References | PDF (3.7 MB)
  • 117 Views
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Article
Advertising Research in the Pre-Depression Years: A Cultural History
Peggy J. Kreshel
Pages: 59-75
Published online: 08 May 2012
AbstractforAdvertising Research in the Pre-Depression Years: A Cultural History | References | PDF (1.8 MB)
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Article
Media Exposure in Target Markets
Peter J. Danaher & Roland T. Rust
Pages: 77-86
Published online: 08 May 2012
AbstractforMedia Exposure in Target Markets | References | PDF (824.2 KB)
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Article
Combinations of Creative Elements in Radio Advertising
Avery M. Abernethy, James I. GrayHerbert J. Rotfeld
Pages: 87-99
Published online: 08 May 2012
AbstractforCombinations of Creative Elements in Radio Advertising | References | PDF (938.7 KB)
  • 30 Views
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Article
Elderly Consumers' Characterization of Medication Information Sources
H. David Strutton & James R. Lumpkin
Pages: 101-111
Published online: 08 May 2012
AbstractforElderly Consumers' Characterization of Medication Information Sources | References | PDF (950.5 KB)
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Editorials

Editorial
Editorial Board Page
Page: ebi
Published online: 08 May 2012
AbstractforEditorial Board Page | PDF (52.6 KB)
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