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Journal of Current Issues & Research in Advertising Volume 15, 1993 - Issue 1
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Original Articles

Advertising Research in the Pre-Depression Years: A Cultural History

Peggy J. Kreshel University of Georgia, USA
Pages 59-75 | Published online: 08 May 2012

Citations (6)

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Read on this site (1)

Douglas B. Ward. (1996) The Reader as Consumer. Journalism History 22:2, pages 46-55.
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Articles from other publishers (5)

Merba TAT. (2018) Bilimsel Reklamcılığın Yaratıcı Dehası: Claude HopkinsCreative Genius of Scientific Advertising: Claude Hopkins. Erciyes İletişim Dergisi 5:4, pages 631-662.
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Alexander Tevi & Scott Koslow. (2018) How Rhetoric Theory Informs the Creative Advertising Development Process. Journal of Advertising Research 58:1, pages 111-128.
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Stefan Schwarzkopf. (2015) Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing. BioSocieties 10:4, pages 465-482.
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Josh Lauer. 2012. The Rise of Marketing and Market Research. The Rise of Marketing and Market Research 153 169 .
Douglas B. Ward. (2009) Capitalism, early market research, and the creation of the American consumer. Journal of Historical Research in Marketing 1:2, pages 200-223.
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