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Journal of Current Issues & Research in Advertising Volume 15, 1993 - Issue 2
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Original Articles

The Firm, the Author, and the Persona: A Literary Model of the Source of Advertising

Barbara B. Stern Faculty of Management at Rutgers, The State University of New Jersey, Newark Campus, USA
Pages 15-24 | Published online: 08 May 2012

Citations (10)

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Read on this site (5)

Joni Salminen, Ilkka Kaate, Ahmed Mohamed Sayed Kamel, Soon-Gyo Jung & Bernard J. Jansen. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising. International Journal of Human–Computer Interaction 37:2, pages 141-155.
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Melea Press & Eric J. Arnould. (2014) Narrative transparency. Journal of Marketing Management 30:13-14, pages 1353-1376.
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Jonna Holland & JamesW. Gentry. (1999) Ethnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation. Journal of Advertising 28:1, pages 65-77.
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BarbaraB. Stern. (1996) Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings. Journal of Advertising 25:3, pages 61-73.
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BarbaraB. Stern. (1994) A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient. Journal of Advertising 23:2, pages 5-15.
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Articles from other publishers (5)

Víctor Calderón-Fajardo, Sebastian Molinillo, Rafael Anaya-Sánchez & Yuksel Ekinci. (2023) Brand personality: Current insights and future research directions. Journal of Business Research 166, pages 114062.
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Chris MilesChris Miles. 2023. The Marketing of Service-Dominant Logic. The Marketing of Service-Dominant Logic 23 67 .
Jennifer L. Lemanski & Jorge Villegas. (2018) Vaccine promotion: impact of risk level on attitudes. International Journal of Pharmaceutical and Healthcare Marketing 12:2, pages 181-197.
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Daragh O'Reilly & Finola Kerrigan. (2013) A view to a brand: introducing the film brandscape. European Journal of Marketing 47:5/6, pages 769-789.
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Jason C. F. Chan, Zhenhui Jiang & Bernard C. Y. Tan. (2010) Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image. IEEE Transactions on Engineering Management 57:3, pages 365-379.
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