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Original Articles

Attitude toward the Ad: A Review

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Pages 25-58 | Published online: 08 May 2012

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Gunwoo Yoon. (2023) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research. Journal of Current Issues & Research in Advertising 0:0, pages 1-28.
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Sophia Mueller, Cynthia R. Morton, Benjamin K. Johnson, Bhakti Sharma & Jon D. Morris. (2023) Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements. International Journal of Advertising 42:3, pages 488-517.
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Christian R. Seiter, Xiaoquan Zhao & Matthew E. Rossheim. (2023) Valence of YouTube Comments and College Student Reactions Towards Electronic Nicotine Product Counter-Marketing Messages. Health Communication 0:0, pages 1-11.
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Wondwesen Tafesse & Saba Khalid. (2022) The view from above: Examining how drone video ads elicit favorable viewer responses. Journal of Marketing Communications 0:0, pages 1-21.
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Morteza Abolhasani & Zahra Golrokhi. (2022) Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising. Journal of International Consumer Marketing 34:5, pages 567-591.
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Sydney Chinchanachokchai, Brittany R. L. Duff & Ronald J. Faber. (2021) Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering. Journal of Current Issues & Research in Advertising 42:4, pages 411-424.
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Sanga Song & Hye-Young Kim. (2020) Celebrity endorsements for luxury brands: followers vs. non-followers on social media. International Journal of Advertising 39:6, pages 802-823.
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Jamie L. Grigsby. (2020) Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers. Journal of Promotion Management 26:4, pages 569-592.
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Danae Manika, Diana Gregory-Smith, Victoria K. Wells & Emma Trombetti. (2019) ‘Student Switch Off!’: how do university students respond to a corporate-sponsored pro-environmental social marketing campaign?. Studies in Higher Education 44:9, pages 1691-1706.
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Fei Xue & Lijie Zhou. (2019) Social Information in Facebook News Feed Ads: Effects of Personal Relevance and Brand Familiarity. Journal of Promotion Management 25:4, pages 570-588.
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Hazem Rasheed Gaber, Len Tiu Wright & Kaouther Kooli. (2019) Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization. Cogent Business & Management 6:1.
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Subodh Bhat, Susan Myers & Marla Royne. (2018) Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?. Journal of Current Issues & Research in Advertising 39:2, pages 160-177.
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Linwan Wu & Naa Amponsah Dodoo. (2017) Reaching Goals and Doing Good: Exploring Consumer Responses to Meaningful Advertisements. Journal of Promotion Management 23:4, pages 592-613.
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Magnus Söderlund, Eeva-Liisa Oikarinen & Eija-Liisa Heikka. (2017) Jokes in the store and its effects on customer satisfaction. The International Review of Retail, Distribution and Consumer Research 27:3, pages 260-283.
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Hyejin Kim & Jisu Huh. (2017) Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses. Journal of Current Issues & Research in Advertising 38:1, pages 92-105.
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Hojoon Choi, Kyunga Yoo, Tom Reichert & Michael S. LaTour. (2016) Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals. International Journal of Advertising 35:5, pages 823-845.
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Jaemin Jung, Sung Wook Shim, Hyun Seung Jin & Hyoungkoo Khang. (2016) Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea. International Journal of Advertising 35:2, pages 248-265.
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Maria Petrescu, Pradeep Korgaonkar & John Gironda. (2015) Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions. Journal of Internet Commerce 14:3, pages 384-405.
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Sidharth Muralidharan & Fei Xue. (2015) Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study. Asian Journal of Communication 25:2, pages 213-231.
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Philip Grant, Elsamari Botha & Jan Kietzmann. (2015) Branded Flash Mobs: Moving Toward a Deeper Understanding of Consumers’ Responses to Video Advertising. Journal of Interactive Advertising 15:1, pages 28-42.
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Fei Xue. (2014) It Looks Green: Effects of Green Visuals in Advertising on Chinese Consumers’ Brand Perception. Journal of International Consumer Marketing 26:1, pages 75-86.
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DimitrisA. Drossos, GeorgeM. Giaglis, PavlosA. Vlachos, EfpraxiaD. Zamani & George Lekakos. (2013) Consumer Responses to SMS Advertising: Antecedents and Consequences. International Journal of Electronic Commerce 18:1, pages 105-136.
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Mei-Chun Cheung, AgnesS. Chan, YvonneM. Han, SophiaL. Sze & NicoleH. Fan. (2013) Differential Effects of Chinese Women's Sexual Self-Schema on Responses to Sex Appeal in Advertising. Journal of Promotion Management 19:3, pages 373-391.
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ElizabethM. Tucker, NoraJ. Rifon, Eun Mi Lee & BonnieB. Reece. (2012) Consumer Receptivity to Green Ads. Journal of Advertising 41:4, pages 9-23.
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Xiaoli Nan & Xiaoquan Zhao. (2010) The Influence of Liking for Antismoking PSAs on Adolescents' Smoking-Related Behavioral Intentions. Health Communication 25:5, pages 459-469.
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MarkR. Brown, RoopK. Bhadury & NigelK. Ll. Pope. (2010) The Impact of Comedic Violence on Viral Advertising Effectiveness. Journal of Advertising 39:1, pages 49-66.
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James R. Angelini & Samuel D. Bradley. (2010) Homosexual Imagery in Print Advertisements: Attended, Remembered, But Disliked. Journal of Homosexuality 57:4, pages 485-502.
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Fue Zeng, Li Huang & Wenyu Dou. (2009) Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities. Journal of Interactive Advertising 10:1, pages 1-13.
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Bas van den Putte. (2009) What matters most in advertising campaigns?. International Journal of Advertising 28:4, pages 669-690.
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Kevin Wise, Paul D. Bolls, Hyo Kim, Arun Venkataraman & Ryan Meyer. (2008) Enjoyment of Advergames and Brand Attitudes. Journal of Interactive Advertising 9:1, pages 27-36.
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Daechun An & Sang Hoon Kim. (2008) A First Investigation into the Cross-Cultural Perceptions of Internet Advertising. Journal of International Consumer Marketing 20:2, pages 49-65.
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Tom Reichert, MichaelS. Latour & Joo Young Kim. (2007) Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising. Journal of Current Issues & Research in Advertising 29:2, pages 63-77.
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Tom Reichert, MichaelS. Latour, JacquelineJ. Lambiase & Mark Adkins. (2007) A Test of Media Literacy Effects and Sexual Objectification in Advertising. Journal of Current Issues & Research in Advertising 29:1, pages 81-92.
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Sara Rosengren & Micael Dahlén. (2006) Brand–Slogan Matching in a Cluttered Environment. Journal of Marketing Communications 12:4, pages 263-279.
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Tom Reichert & Ignatius Fosu. (2005) Women's Responses to Sex in Advertising. Journal of Promotion Management 11:2-3, pages 143-153.
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Tom Reichert & Kristin McRee Walker. (2005) Sex and Magazine Promotion. Journal of Promotion Management 11:2-3, pages 131-141.
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Patrick De Pelsmacker, Maggie Geuens & Pascal Anckaert. (2002) Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity. Journal of Advertising 31:2, pages 49-61.
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VincentJ. Pascal, DavidE. Sprott & DarrelD. Muehling. (2002) The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study. Journal of Current Issues & Research in Advertising 24:1, pages 39-47.
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Douglas R. Robideaux. (2002) Party Affiliation and Ad Attitude Toward Political Ads. Journal of Marketing Theory and Practice 10:1, pages 36-45.
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Shiang‐Lih Chen. (2001) Effects of value, affect, security, and web content on informational and transactions usage of the internet. Asia Pacific Journal of Tourism Research 6:1, pages 63-72.
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RussellN. Laczniak, Les Carlson & Ann Walsh. (1999) Antecedents of Mothers' Attitudes toward the FTC's Rule for 900-Number Advertising Directed at Children. Journal of Current Issues & Research in Advertising 21:2, pages 49-58.
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이 숭인 & 정희 진. (1998) 그련광고의 유형과 광고주 그린신뢰성이 광고반응에 미치는 영향. Journal of Global Academy of Marketing Science 1:1, pages 43-60.
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GordonC. Bruner$suffix/text()$suffix/text(). (1998) Standardization & Justification: Do Aad Scales Measure Up?. Journal of Current Issues & Research in Advertising 20:1, pages 1-18.
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Kak Yoon, Paul Bolls & Annie Lang. (1998) The effects of arousal on liking and believability of commercials. Journal of Marketing Communications 4:2, pages 101-114.
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Darrel D. Muehling & Russell N. Laczniak. (1996) The effects of fine-print disclosure type and involvement on brand attitude formation. Journal of Marketing Communications 2:2, pages 67-82.
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Kak Yoon, RussellN. Laczniak, DarrelD. Muehling & BonnieB. Reece. (1995) A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis. Journal of Current Issues & Research in Advertising 17:2, pages 53-67.
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Louisa Ha. (1995) Media Models and Advertising Effects: Conceptualization and Theoretical Implications. Journal of Current Issues & Research in Advertising 17:2, pages 1-15.
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RichardH. Kolbe & Darrell Muehling. (1995) Gender Roles and Children's Television Advertising. Journal of Current Issues & Research in Advertising 17:1, pages 49-64.
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RobertH. Ducoffe. (1995) How Consumers Assess the Value of Advertising. Journal of Current Issues & Research in Advertising 17:1, pages 1-18.
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