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Journal of Current Issues & Research in Advertising Volume 15, 1993 - Issue 2
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Original Articles

Analysis of Network TV Commercial Time Pricing for Top-Rated Prime Time Programs

Hirokazu Takada Baruch College/The City University of New York, New York, USA
&
Walter A. Henry Graduate School of Management University of California, Riverside, California, USA
Pages 59-70 | Published online: 08 May 2012

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StephenJ. Newell & Bob Wu. (2003) Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl. Journal of Current Issues & Research in Advertising 25:2, pages 57-67.
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Sora K. Park. (1996) Determinants of Renewal and Adjustment of License Fees of Network Prime Time Programs. Journal of Media Economics 9:3, pages 1-19.
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Yvan Boivin & Martin Gagné. (1996) Intermedia Comparisons Through the Structure of Media Rates. Journal of Current Issues & Research in Advertising 18:1, pages 45-52.
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