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Journal of Current Issues & Research in Advertising Volume 16, 1994 - Issue 1
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Original Articles

Social Criticisms Reflected in TV Commercial Parodies: The Influence of Popular Culture on Advertising

Alan J. Bush Memphis State University, USA
,
Victoria Bush Memphis State University, USA
&
Gregory W. Boller Fogelman College of Business and Economics, Memphis State University, USA
Pages 67-81 | Published online: 08 May 2012

Citations (5)

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Read on this site (3)

Michael M. Tollefson & Dena Huisman. (2014) Ads and Parody: Understanding Persuasion and Culture in Advertising. Communication Teacher 28:4, pages 236-239.
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viola candice milton & Hannelie Marx. (2014) Musical parody, “zef” and the politics of belonging: “Dankie vir die antwoord maar wat was die vraag?”. Muziki 11:2, pages 19-37.
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Brendan Maguire, Diane Sandage & Georgie Ann Weatherby. (1999) Television Commercial Content: Religion versus Science and Professional Expertise. Sociological Focus 32:4, pages 413-425.
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Articles from other publishers (2)

Ouidade Sabri. (2016) The Detrimental Effect of Cause-Related Marketing Parodies. Journal of Business Ethics 151:2, pages 517-537.
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Jae‐Young Moon & Jun‐Sik Kwak. (2010) The effect of art‐parody and art‐infusion advertisements focusing on product type and regulatory focus. Asian Journal on Quality 11:1, pages 79-88.
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