Citations (8)
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Aubrey Fowler, Arindam Das & Jie Gao Fowler. (2022) Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern. Journal of Advertising 51:3, pages 336-351.
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Ailsa Kolsaker, Dirk Görtz & David Gilbert. (2016) Making sense of metaphor: The impact of target-group-specific headlines in direct mail. Journal of Marketing Communications 22:1, pages 56-82.
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Nixon Kariithi. (2010) A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa. Communicatio 36:3, pages 371-387.
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JodyW. Pennington & RobertC. Thomsen. (2010) A Semiotic Model of Destination Representations Applied to Cultural and Heritage Tourism Marketing. Scandinavian Journal of Hospitality and Tourism 10:1, pages 33-53.
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Articles from other publishers (4)
Katariina Pajuranta. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII)
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Clarke L. Caywood. 2013. The Handbook of Communication and Corporate Reputation. The Handbook of Communication and Corporate Reputation
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Monica D. Hernandez & Michael S. Minor. (2010) Consumer responses to East‐West writing system differences. International Marketing Review 27:5, pages 579-593.
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Stephen J Arnold, Robert V Kozinets & Jay M Handelman. (2001) Hometown ideology and retailer legitimation: The institutional semiotics of Wal-Mart flyers. Journal of Retailing 77:2, pages 243-271.
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