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Journal of Current Issues & Research in Advertising Volume 24, 2002 - Issue 1

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Original Articles

The Effects of Media-Source Cues in Ad Recall Tests

Robert J. Kent

Pages 1-9 | Published online: 08 May 2012

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https://doi.org/10.1080/10641734.2002.10505123

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Jonas Colliander & Susanna Erlandsson. (2015) The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party. Journal of Marketing Communications 21:2, pages 110-124.
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Fredrik Törn. (2012) Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements. Journal of Current Issues & Research in Advertising 33:1, pages 20-36.
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Micael Dahlén. (2009) A Rhetorical Question: What is the Impact of Non-traditional Media for Low- and High-Reputation Brands?. Journal of Current Issues & Research in Advertising 31:2, pages 13-23.
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Micael Dahlén & Jens Nordfält. (2004) Interference Effects of a Purchase on Subsequent Advertising within the Category. Journal of Current Issues & Research in Advertising 26:1, pages 1-8.
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