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Original Articles

Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl

Pages 57-67 | Published online: 08 May 2012

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Read on this site (9)

Yongick Jeong. (2017) The impact of the length of preceding and succeeding ads on television advertising effectiveness. Journal of Marketing Communications 23:4, pages 385-399.
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Zongyuan Wang & Kevin Wise. (2016) Emotional Arousal Shifts the Effect of Ad Placement on Ad Recognition. Media Psychology 19:4, pages 479-504.
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Ali Besharat, Anand Kumar, JohnR. Lax & EricJ. Rydzik. (2013) Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning. Journal of Advertising 42:2-3, pages 170-182.
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Yongick Jeong, Meghan Sanders & Xinshu Zhao. (2011) Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness. Journal of Marketing Communications 17:4, pages 263-279.
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Yongick Jeong. (2011) The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions. Journal of Promotion Management 17:3, pages 291-314.
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Max de Zoeten & Thomas Könecke. (2023) Position and location as influencing factors for the brand awareness of eSports viewersPosition und Lage als Einflussfaktoren auf die Markenbekanntheit bei E-Sport-Zuschauern. German Journal of Exercise and Sport Research 53:4, pages 432-436.
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Carlotta Acconito, Laura Angioletti & Michela Balconi. (2023) Primacy Effect of Dynamic Multi-Sensory Covid ADV Influences Cognitive and Emotional EEG Responses. Brain Sciences 13:5, pages 785.
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Steven Bellman, Jamie Murphy, Shruthi Vale Arismendez & Duane Varan. (2019) How TV sponsorship can help television spot advertising. European Journal of Marketing 53:1, pages 121-136.
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Isabella Chaney, Sameer Hosany, Meng-Shan Sharon Wu, Cheng-Hao Steve Chen & Bang Nguyen. (2018) Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition. Computers in Human Behavior 86, pages 311-318.
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Mayank Jyotsna Soni. (2017) Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement. Journal of Consumer Marketing 34:4, pages 338-348.
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Okan Akcay & M. Halim Dalgin. (2015) Super bowl XLVII TV advertising in the USA: male and female impressions among college students. Eurasian Business Review 6:1, pages 25-36.
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Daniel G. Goldstein, R. Preston McAfee & Siddharth Suri. (2015) Improving the Effectiveness of Time-Based Display Advertising. ACM Transactions on Economics and Computation 3:2, pages 1-20.
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Bernard J. Jansen, Zhe Liu & Zach Simon. (2013) The effect of ad rank on the performance of keyword advertising campaigns. Journal of the American Society for Information Science and Technology 64:10, pages 2115-2132.
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Erik L. Olson & Hans Mathias Thjømøe. (2012) The relative performance of TV sponsorship versus television spot advertising. European Journal of Marketing 46:11/12, pages 1726-1742.
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Kihan Kim & Yunjae Cheong. (2011) Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies. International Journal of Sports Marketing and Sponsorship 13:1, pages 2-17.
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Zhe Liu, Bernard J. Jansen & Zach Simon. (2011) Investigating the effect of results ranking in sponsored search. Proceedings of the American Society for Information Science and Technology 48:1, pages 1-10.
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Cong Li. (2009) Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials. Journal of Consumer Behaviour 9:1, pages 32-44.
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