Citations (16)
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Isabell Koinig. (2022) On the Influence of Message/Audience Specifics and Message Appeal Type on Message Empowerment: The Austrian Case of COVID-19 Health Risk Messages. Health Communication 37:13, pages 1682-1693.
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Damon Aiken & Keven Malkewitz. (2010) The Influence of Program Context Intensity: An Examination of Television Advertising during War News. Journal of Current Issues & Research in Advertising 32:2, pages 27-39.
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Joachim Büschken. (2007) Determinants of Brand Advertising Efficiency: Evidence from the German Car Market. Journal of Advertising 36:3, pages 51-73.
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Articles from other publishers (9)
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Katheryn R. Christy, Ranran Z. Mi, Ran Tao & Linqi Lu. (2023) Disruptive versus Nondisruptive Advertising In Online Streaming Video Services. Journal of Advertising Research 63:2, pages 123-138.
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Beth L. Fossen & Alexander Bleier. (2021) Online program engagement and audience size during television ads. Journal of the Academy of Marketing Science 49:4, pages 743-761.
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MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN & FREDRIK LANGE. (2020) Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?. Journal of Advertising Research 60:4, pages 417-425.
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PAO-LIEN WEI, JEN-HUNG HUANG, GWO-HSHIUNG TZENG & SHWU-ING WU. (2011) CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE. International Journal of Information Technology & Decision Making 09:05, pages 799-829.
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Shwu-Ing Wu, Pao-Lien Wei & Jui-Ho Chen. (2008) Influential factors and relational structure of Internet banner advertising in the tourism industry. Tourism Management 29:2, pages 221-236.
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