References
- Aaker , David A. , Stayman , M. Douglas and Hagerty , R. Michael . 1986 . “Warmth in Advertising: Measurement, Impact and Sequence Effects” . Journal of Consumer Research , 12 ( March ) : 365 – 381 .
- Baker , Susannah . 1991 . “College Cuisine Makes Mothers Cringe” . American Demographics , 13 ( 9 (September) : 10 – 11 .
- Broach , Carter V. , Page , J. Thomas and Wilson , R. Dale . 1997 . “The Effects of Program Context on Advertising Effectiveness” . In Measuring Advertising Effectiveness , Edited by: Wells , D. William . Mahwah , NJ : Lawrence Erlbaum Associates .
- Bryant , Jennings and Comisky , Paul . 1978 . “The Effect of Positioning a Message Within Differentially Cognitively Involving Portions of a Television Segment on Recall of the Message” . Human Communications Research , 5 ( Fall ) : 63 – 75 .
- Buchholz , Laura M. and Smith , E. Robert . 1991 . “The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising” . Journal of Advertising , 20 ( Winter ) : 4 – 27 .
- Cantor , Joanne R. , Mody , Bella and Zillmann , Dolf . 1974 . “Residual Arousal as a Distractor in Persuasion” . Journal of Social Psychology , 92 ( April ) : 231 – 244 .
- Carrabine , Eamonn and Longhurst , Brian . 2002 . “Consuming the Car: Anticipation, Use and Meaning in Contemporary Youth Culture” . Sociological Review , 50 ( 2 (May) : 181 – 196 .
- Celsi , Richard. L. and Olson , C. Jerry . 1988 . “The Role of Involvement in Attention and Comprehension Processes” . Journal of Consumer Research , 15 ( September ) : 210 – 224 .
- Coutler , Keith S. 1998 . “The Effects of Affective Responses to Media Context on Advertising Evaluation” . Journal of Advertising , 27 ( Winter ) : 41 – 51 .
- Pelsmacker , De , Patrick , Guens , Maggie and Anckaert , Pascal . 2002 . “Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity” . Journal of Advertising , 31 ( Summer ) : 49 – 61 .
- Gardner , Meryl P. , Mitchell , A. Andrew and Russo , J. Edward . 1985 . “Low Involvement Strategies for Processing Advertisements” . Journal of Advertising , 14 ( 2 ) : 4 – 12 .
- Goldberg , Marvin E. and Gorn , J. Gerald . 1987 . “Happy and Sad TV Programs: How They Affect Reactions to Commercials” . Journal of Consumer Research , 14 ( December ) : 387 – 403 .
- Hastak , Manoj and Olson , C. Jerry . 1989 . “Assessing the Role of Brand-Related Cognitive Responses As Mediators of Communication Effects on Cognitive Structure” . Journal of Consumer Research , 15 ( March ) : 444 – 456 .
- Hitchon , Jacqueline C. and Thorson , Esther . 1995 . “Effects of Emotion and Product Involvement on the Experience of Repeated Commercial Viewing” . Journal of Broadcasting and Electronic Media , 39 ( Summer ) : 377 – 390 .
- Hupfer , Nancy T. and Gardner , M. David . “Differential Involvement With Products and Issues: An Exploratory Study” . Proceedings of the Second Annual Conference of the Association for Consumer Behavior . pp. 262 – 269 . College Park , MD : Association for Consumer Behavior .
- Kennedy , John R. 1971 . “How Program Environment Affects TV Commercials” . Journal of Advertising Research , 11 ( February ) : 33 – 38 .
- Krugman , Herbert E. 1983 . “Television Program Interest and Commercial Interruption” . Journal of Advertising Research , 23 ( February ) : 21 – 23 .
- Laurent , Gilles and Kapferer , Jean-Noel . 1985 . “Measuring Consumer Involvement Profiles” . Journal of Marketing Research , 22 ( February ) : 41 – 53 .
- Lloyd , David W. and Clancy , J. Kevin . 1991 . “Television Program Involvement and Advertising Response: Some Unsettling Implications for Copy Research” . Journal of Consumer Marketing , 8 ( Fall ) : 61 – 74 .
- Lord , Kenneth R. and Burnkrant , E. Robert . 1993 . “Attention Versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing” . Journal of Advertising , 22 ( March ) : 47 – 61 .
- Lord , Kenneth R. , Burnkrant , E. Robert and Lee , Myung-Soo . 1994 . “Program Context Antecedents of Attitude Toward Radio Commercials” . Journal of Academy of Marketing Science , 22 ( Winter ) : 3 – 25 .
- Mattes , John and Cantor , Joanne . 1982 . “Enhancing Responses To Television Advertisements Via The Transfer of Residual Arousal From Prior Programming” . Journal of Broadcasting , 26 ( February ) : 553 – 566 .
- MacInnis , Deborah T. , Moorman , Christine and Jaworski , J. Barbara . 1991 . “Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads” . Journal of Marketing , 55 ( October ) : 32 – 63 .
- McGuire , William J. 1973 . “Persuasion, Resistance, and Attitude Change” . In Handbook of Communication , Edited by: de Sola Pool , Ithiel . Chicago , IL : Rand McNally .
- Mitchell , Andrew A. 1981 . “The Dimensions of Advertising Involvement” . Advances in Consumer Research , 8 : 25 – 30 .
- Mitchell , Andrew A. and Olson , C. Jerry . 1977 . “Cognitive Effects of Advertising Repetition” . Advances in Consumer Research , 4 : 213 – 220 .
- Mitchell , Andrew A. and Olson , C. Jerry . 1981 . “Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?” . Journal of Marketing Research , 18 ( August ) : 318 – 332 .
- Mundorf , Norbert and Zillmann , Dolf . 1991 . “Effects of Disturbing Televised Events on the Acquisition of Information From Subsequently Presented Commercials” . Journal of Advertising , 20 ( 1 ) : 46 – 54 .
- Olson , Jerry C. , Toy , R. Daniel and Dover , A. Phillip . 1982 . “Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?” . Journal of Consumer Research , 9 ( December ) : 245 – 262 .
- Petty , Richard E. , Schumann , W. David , Richman , A. Steven and Strathman , J. Alan . 1993 . “Positive Mood and Persuasion: Different Roles for Affect Under High- and Low-elaboration Conditions” . Journal of Personality and Social Psychology , 64 ( January ) : 5 – 30 .
- Richins , Marsha L. and Bloch , H. Peter . 1986 . “After the New Wears Off: The Temporal Context of Product Involvement” . Journal of Consumer Research , 13 ( September ) : 280 – 285 .
- Roberts , William A. 2002 . “A Vulnerable Position” . Prepared Foods , 171 ( 2 (February) : 13 – 15 .
- Rothschild , Michael L. 1987 . Marketing Communications , Lexington , MA : D.C. Heath and Company, chapter 1 .
- Sanbonmatsu , David. M. and Kardes , R. Frank . 1988 . “The Effects of Physiological Arousal on Information Processing and Persuasion” . Journal of Consumer Research , 15 ( December ) : 379 – 385 .
- Tavassoli , Nader T. and Schultz , J. Clifford . 1995 . “Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude Toward the Ad?” . Journal of Advertising Research , 35 ( September/October ) : 61 – 73 .
- Thorson , Esther . 1989 . “Processing Television Commercials” . In Rethinking Communication: Volume 2 Paradigm Exemplars , Edited by: Dervin , Brenda . Newbury Park , CA : Sage .
- Thorson , Esther and Page , J. Thomas . 1988 . “Effects of Product Involvement and Emotional Commercials on Consumers’ Recall and Attitudes” . In Nonverbal Communication in Advertising , Edited by: Hecker , Sidney and Stewart , David . Lexington , MA : Lexington Books .
- Vaughn , Richard . 1986 . “How Advertising Works: A Planning Model Revisited” . Journal of Advertising Research , 26 ( March ) : 57 – 63 .
- Zaichkowsky , Judith L. 1985 . “Measuring the Involvement Construct” . Journal of Consumer Research , 12 ( December ) : 341 – 352 .
- Zaichkowsky , Judith L. 1994 . “The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising” . Journal of Advertising , 23 ( December ) : 59 – 70 .
- Zillmann , Dolf . 1971 . “Excitation Transfer In Communication-Mediated Aggressive Behavior” . Journal of Experimental Social Psychology , 7 : 419 – 434 .
- Zillmann , Dolf and Bryant , Jennings . 1988 . “Effects of Prolonged Consumption of Pornography on Family Values” . Journal of Family Issues , 9 : 518 – 544 .
- Zillmann , Dolf , Bryant , Jennings , Rockwell , Steve , Schweitzer , Karia and Sundar , Shyam . 1993 . “Does Humor Facilitate Coping With Physical Discomfort?” . Motivation and Emotion , 17 ( 1 ) : 1 – 21 .