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Journal of Current Issues & Research in Advertising Volume 27, 2005 - Issue 1
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Original Articles

Interactive Animation: Exploring Spokes-Characters on the Internet

Barbara Phillips Ph.D. University of Saskatchewan, USA; University of Texas, Austin, USA
&
Wei-Na Lee Ph.D. University of Texas, Austin, USA; University of Illinois, Urbana-Champaign, USA
Pages 1-17 | Published online: 08 May 2012

Citations (31)

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Barbara J. Phillips, Jennifer R. Sedgewick & Adam D. Slobodzian. (2019) Spokes-Characters in Print Advertising: An Update and Extension. Journal of Current Issues & Research in Advertising 40:2, pages 214-228.
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Nilesh S. Bhutada, Brent L. Rollins & Matthew Perri$suffix/text()$suffix/text(). (2017) Impact of Animated Spokes-Characters in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach. Health Communication 32:4, pages 391-400.
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Lance Kinney & Jennifer Ireland. (2015) Brand Spokes-Characters as Twitter Marketing Tools. Journal of Interactive Advertising 15:2, pages 135-150.
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Kuan-Ju Chen, Jhih-Syuan Lin, Jung Hwa Choi & Jung Min Hahm. (2015) Would You Be My Friend? An Examination of Global Marketers' Brand Personification Strategies in Social Media. Journal of Interactive Advertising 15:2, pages 97-110.
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Brittany R.L. Duff & Sela Sar. (2015) Is there a need for speed? Fast animation as context increases product trial intent and self-focus. International Journal of Advertising 34:2, pages 262-284.
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Judith Anne Garretson Folse, Scot Burton & RichardG. Netemeyer. (2013) Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes. Journal of Advertising 42:4, pages 331-342.
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Varisha Rehman & Anurika Vaish. (2013) Content Fusion in Traditional and New Media: A Conceptual Study. Journal of Internet Commerce 12:2, pages 225-245.
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Sameer Hosany, Girish Prayag, Drew Martin & Wai-Yee Lee. (2013) Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty. Journal of Marketing Management 29:1-2, pages 48-68.
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Trina Sego & Jee-Young Lee. (2012) Executional Elements in Banner Advertising: A Cross-Cultural Comparison. Journal of Current Issues & Research in Advertising 33:2, pages 301-316.
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JudithAnne Garretson Folse, RichardG. Netemeyer & Scot Burton. (2012) Spokescharacters. Journal of Advertising 41:1, pages 17-32.
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JeremyJ. Sierra, RobertS. Heiser & IvonneM. Torres. (2012) Text Message Copy in Print Ads: A Shrewd Communicative Strategy?. Journal of Promotion Management 18:1, pages 119-143.
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Charlene Simmons. (2009) Dear Radio Broadcaster: Fan Mail as a Form of Perceived Interactivity. Journal of Broadcasting & Electronic Media 53:3, pages 444-459.
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Ginger Rosenkrans. (2009) The Creativeness and Effectiveness of Online Interactive Rich Media Advertising. Journal of Interactive Advertising 9:2, pages 18-31.
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Articles from other publishers (18)

Huanshu Jiang, Jiaoju Ge & Jie Yao. (2023) Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China. Asia Pacific Journal of Marketing and Logistics.
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Wei Xu. 2023. Proceedings of the 2023 2nd International Conference on Urban Planning and Regional Economy (UPRE 2023). Proceedings of the 2023 2nd International Conference on Urban Planning and Regional Economy (UPRE 2023) 202 215 .
Dai-Yun Wu, Jih-Hsuan Tammy Lin & Nicholas David Bowman. (2022) Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising. Computers in Human Behavior 133, pages 107255.
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Jong Ho Lee & Heejun Park. (2021) Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea. SAGE Open 11:4, pages 215824402110672.
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Jong Ho Lee, Jaehyeon Jun, Junsung Park, Joon Woo Yoo & Heejun Park. (2021) The role of characters featured on digital stickers in forming usage intention: internet-only banks in Korea. Asia Pacific Journal of Marketing and Logistics 33:8, pages 1743-1757.
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Younghwa Lee, James R. Coyle & Andrew N.K. Chen. (2021) Improving intention to back projects with effective designs of progress presentation in crowdfunding campaign sites. Decision Support Systems 147, pages 113573.
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Ning Zhang, Liqin Yu, Alex S.L. Tsang & Nan Zhou. (2021) Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation. European Journal of Marketing 55:5, pages 1516-1538.
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Kevin Tsz Chun Kwok & Amic G. Ho. 2021. Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. Advances in Creativity, Innovation, Entrepreneurship and Communication of Design 423 431 .
Burcu DELİKAN & Gül ŞENER. (2020) Marka Maskotlarında Antropomorfizm Kullanımına Yönelik Göstergebilimsel Bir Analiz: Arçelik Markası Robot Çelik VakasıA SEMIOTICAL ANALYSIS OF THE USE OF ANTHROPOMORPHISM IN BRAND MASCOTS: THE CASE OF ARÇELİK’S ÇELİK THE ROBOT. MANAS Sosyal Araştırmalar Dergisi 9:3, pages 1836-1854.
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Carmen Berne-Manero & Mercedes Marzo-Navarro. (2020) Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability. Sustainability 12:11, pages 4392.
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Catherine S. Oh, Jeremy N. Bailenson & Gregory F. Welch. (2018) A Systematic Review of Social Presence: Definition, Antecedents, and Implications. Frontiers in Robotics and AI 5.
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Andrew N.K. Chen, Younghwa Lee & Yujong Hwang. (2018) Managing online wait: Designing effective waiting screens across cultures. Information & Management 55:5, pages 558-575.
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Kate Letheren & Kerri-Ann L. Kuhn. 2016. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing 491 494 .
Maysam Shirkhodaee & Saeed Rezaee. (2013) Evaluating the Persuasive and Memory Effects of Viral Advertising. International Journal of Online Marketing 3:3, pages 51-61.
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Yung Kyun ChoiJung-Gyo Lee. (2012) The Persuasive Effects of Character Presence and Product Type on Responses to Advergames. Cyberpsychology, Behavior, and Social Networking 15:9, pages 503-506.
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R. Heller & M. Procter. 2011. Dynamic Advancements in Teaching and Learning Based Technologies. Dynamic Advancements in Teaching and Learning Based Technologies 66 78 .
Hilde A.M. Voorveld, Peter C. Neijens & Edith G. Smit. (2009) Consumers' responses to brand websites: an interdisciplinary review. Internet Research 19:5, pages 535-565.
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Sally J. McMillan, Mariea G. Hoy, Juran Kim & Carolyn McMahan. (2008) A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication 13:4, pages 794-826.
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