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Journal of Current Issues & Research in Advertising Volume 27, 2005 - Issue 1
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Original Articles

Changes in Consumer Attitudes Resulting from Participation in a Permission E-mail Campaign

Debbie D. DuFrene Ed.D. Stephen F. Austin State University, USA; University of Houston, University Park, USA
,
Brian T. Engelland D.B.A. Department of Marketing, Quantitative Analysis and Business Law, Mississippi State University, USA; Southern Illinois University, Carbondale, USA
,
Carol M. Lehman Ed.D. Mississippi State University, USA; University of Arkansas, USA
&
Rodney A. Pearson D.B.A. Mississippi State University, USA; Harvard Business School, Harvard University, USA
Pages 65-77 | Published online: 08 May 2012

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Neo Ligaraba, Tinashe Chuchu & Brighton Nyagadza. (2023) Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective. Cogent Business & Management 10:1.
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Chang-Dae Ham. (2017) Exploring how consumers cope with online behavioral advertising. International Journal of Advertising 36:4, pages 632-658.
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Patrick T. Vargas, Brittany R. L. Duff & Ronald J. Faber. (2017) A Practical Guide to Experimental Advertising Research. Journal of Advertising 46:1, pages 101-114.
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John T. Gironda & Pradeep K. Korgaonkar. (2014) Understanding consumers’ social networking site usage. Journal of Marketing Management 30:5-6, pages 571-605.
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TaeHyun Baek & Mariko Morimoto. (2012) Stay Away From Me. Journal of Advertising 41:1, pages 59-76.
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Hanna-Kaisa Ellonen, Anssi Tarkiainen & Olli Kuivalainen. (2010) The Effect of Magazine Web Site Usage on Print Magazine Loyalty. International Journal on Media Management 12:1, pages 21-37.
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Mariko Morimoto & Susan Chang$suffix/text()$suffix/text(). (2009) Psychological Factors Affecting Perceptions of Unsolicited Commercial E-mail. Journal of Current Issues & Research in Advertising 31:1, pages 63-73.
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KennethC. C. Yang. (2007) Exploring Factors Affecting Consumer Intention to Use Mobile Advertising in Taiwan. Journal of International Consumer Marketing 20:1, pages 33-49.
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Anshuman Sharma, Rohita Dwivedi, Marcello M. Mariani & Tahir Islam. (2022) Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model. Technological Forecasting and Social Change 180, pages 121731.
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Ángel J. Lorente-Páramo, Julián Chaparro-Peláez & Ángel Hernández-García. (2020) How to improve e-mail click-through rates – A national culture approach. Technological Forecasting and Social Change 161, pages 120283.
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Jalal Rajeh Hanaysha. (2020) Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?. Jindal Journal of Business Research 9:1, pages 56-71.
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Won-Kyo OH & Won-Jun LEE. (2020) A Study on the Opt-in Marketing. Journal of Industrial Distribution & Business 11:2, pages 49-59.
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Ángel J. Lorente-Páramo, Ángel Hernández-García & Julián Chaparro-Peláez. (2020) Influence of cultural dimensions on promotional e-mail effectiveness. Technological Forecasting and Social Change 150, pages 119788.
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Debora Dhanya A & Uma Pricilda Jaidev. (2019) Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising. International Journal of E-Services and Mobile Applications 11:4, pages 39-55.
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Tyson Ang, Shuqin Wei & Nwamaka A. Anaza. (2018) Livestreaming vs pre-recorded. European Journal of Marketing 52:9/10, pages 2075-2104.
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Mari Hartemo. (2016) Email marketing in the era of the empowered consumer. Journal of Research in Interactive Marketing 10:3, pages 212-230.
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Eun Hee Kim. (2016) A Study on the Factors Affecting the Acceptance Behavior for mobile advertising : Focusing on the difference between genders. Journal of Digital Convergence 14:4, pages 149-161.
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Vaughan Reimers, Chih-Wei Chao & Sarah Gorman. (2016) Permission email marketing and its influence on online shopping. Asia Pacific Journal of Marketing and Logistics 28:2.
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Soo Il Shin, Dianne J. Hall, Jiahe Song, Kang Bok Lee & Teresa Lang. (2016) Examining the Factors Affecting Corporate Image from Social Networking Fan Page Usage Using the Elaboration Likelihood Model. Examining the Factors Affecting Corporate Image from Social Networking Fan Page Usage Using the Elaboration Likelihood Model.
E. Vance Wilson, Adrienne Hall-Phillips & Soussan Djamasbi. (2015) Cognitive predictors of consumers’ intention to comply with social marketing email appeals. Computers in Human Behavior 52, pages 307-314.
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Heikki Karjaluoto, Nora Mustonen & Pauliina Ulkuniemi. (2015) The role of digital channels in industrial marketing communications. Journal of Business & Industrial Marketing 30:6, pages 703-710.
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Anteneh Ayanso, Kaveepan Lertwachara & Brian Mokaya. 2015. Marketing and Consumer Behavior. Marketing and Consumer Behavior 473 500 .
V. Kumar, XI (Alan) Zhang & Anita Luo. (2014) Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context. Journal of Marketing Research 51:4, pages 403-419.
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Anteneh Ayanso, Kaveepan Lertwachara & Brian Mokaya. 2014. Harnessing the Power of Social Media and Web Analytics. Harnessing the Power of Social Media and Web Analytics 1 28 .
Tanja Stetter & Andreas Mann. 2014. Dialogmarketing Perspektiven 2013/2014. Dialogmarketing Perspektiven 2013/2014 45 65 .
William Jolley, Alvin Lee, Richard Mizerski & Saalem Sadeque. (2013) Permission email messages significantly increase gambler retention. Journal of Business Research 66:9, pages 1617-1622.
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Hsin Hsin Chang, Hamid Rizal & Hanudin Amin. (2013) The determinants of consumer behavior towards email advertisement. Internet Research 23:3, pages 316-337.
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Anne-Sophie Cases, Christophe Fournier, Pierre-Louis Dubois & John F. TannerJr.Jr.. (2010) Web Site spill over to email campaigns: The role of privacy, trust and shoppers' attitudes. Journal of Business Research 63:9-10, pages 993-999.
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Malte Brettel & Andrea Spilker‐Attig. (2010) Online advertising effectiveness: a cross‐cultural comparison. Journal of Research in Interactive Marketing 4:3, pages 176-196.
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Zia ul Haq. (2009) E-mail advertising: A study of consumer attitude toward e-mail advertising among Indian users. Journal of Retail & Leisure Property 8:3, pages 207-223.
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Peter O'Connor. (2008) E-Mail Marketing by International Hotel Chains. Cornell Hospitality Quarterly 49:1, pages 42-52.
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Eric T. Brey, Siu-Ian (Amy) So, Dae-Young Kim & Alastair M. Morrison. (2007) Web-based permission marketing: Segmentation for the lodging industry. Tourism Management 28:6, pages 1408-1416.
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Peter O’Connor. 2006. Information and Communication Technologies in Tourism 2006. Information and Communication Technologies in Tourism 2006 487 496 .
Barbara Briers, Siegfried Dewitte & Jan Van den Bergh. (2006) E-zines silence the brand detractors. SSRN Electronic Journal.
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