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Original Articles

Temporal Framing in Health Advertising: The Role of Risk and Future Orientation

Pages 33-46 | Published online: 07 May 2012

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (20)

Yuan Wang, Kathryn Thier, Saymin Lee & Xiaoli Nan. (2023) Persuasive Effects of Temporal Framing in Health Messaging: A Meta-Analysis. Health Communication 0:0, pages 1-14.
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Sandro T. Stoffel, Ana Hvalica Coldwell, Christian von Wagner & Benedikt Herrmann. (2023) Testing temporal frames of colorectal cancer risks: evidence from randomized online experiments. Psychology, Health & Medicine 28:2, pages 375-389.
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Christopher L. Newman & Saim Kashmiri. (2022) The unintended effects of health information base rates on health risk estimates and behavioral intentions. International Journal of Advertising 41:6, pages 1038-1063.
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Buduo Wang & Natalie Brown-Devlin. (2022) Believe it or not? Examining how one’s own normative beliefs impact the perceived credibility of descriptive norms-based messages. Communication Research Reports 39:4, pages 181-191.
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Jarim Kim. (2022) Temporal context effects and energy drink consumption: the moderating role of behavioral status. Journal of American College Health 0:0, pages 1-9.
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Xiaoli Nan, Irina A. Iles, Bo Yang & Zexin Ma. (2022) Public Health Messaging during the COVID-19 Pandemic and Beyond: Lessons from Communication Science. Health Communication 37:1, pages 1-19.
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Lewen Wei, Guolan Yang, Heather Shoenberger & Fuyuan Shen. (2021) Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes. Journal of Interactive Advertising 21:3, pages 269-282.
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Linwan Wu, Sun-Young Park & Ilyoung Ju. (2021) Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness. Journal of Current Issues & Research in Advertising 42:1, pages 62-82.
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Rouven Doran, Daniel Hanss & Svein Larsen. (2017) Intentions to make sustainable tourism choices: do value orientations, time perspective, and efficacy beliefs explain individual differences?. Scandinavian Journal of Hospitality and Tourism 17:3, pages 223-238.
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Xiaoquan Zhao & Emily Peterson. (2017) Effects of Temporal Framing on Response to Antismoking Messages: The Mediating Role of Perceived Relevance. Journal of Health Communication 22:1, pages 37-44.
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Saar Mollen, Susanne Engelen, Loes T. E. Kessels & Bas van den Putte. (2017) Short and Sweet: The Persuasive Effects of Message Framing and Temporal Context in Antismoking Warning Labels. Journal of Health Communication 22:1, pages 20-28.
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Xiaoquan Zhao, Xiaoli Nan, Irina Alexandra Iles & Bo Yang. (2015) Temporal Framing and Consideration of Future Consequences: Effects on Smokers’ and At-Risk Nonsmokers’ Responses to Cigarette Health Warnings. Health Communication 30:2, pages 175-185.
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Articles from other publishers (22)

Tiziana Jäggi, Sayaka Sato & Pascal M. Gygax. (2023) Skin cancer risk assessment and the grammaticalization of the future: The role of epistemic modality when temporally framing health information. Language and Health.
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Katarzyna Jamróz-Dolińska, Maciej Sekerdej, Mirjana Rupar & Maryna Kołeczek. (2023) Do Good Citizens Look to the Future? The Link Between National Identification and Future Time Perspective and Their Role in Explaining Citizens’ Reactions to Conflicts Between Short-Term and Long-Term National Interests. Personality and Social Psychology Bulletin.
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Karl van der Schyff & Stephen Flowerday. (2023) The mediating role of perceived risks and benefits when self-disclosing: A study of social media trust and FoMO. Computers & Security 126, pages 103071.
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Xiaohua Wang, Xiyan Duan, Shichen Li & Te Bu. (2022) Effects of message framing, psychological distance, and risk perception on exercise attitude in Chinese adolescents. Frontiers in Pediatrics 10.
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Guanxiong Huang & Jie Xu. (2022) Disentangling the Effects of Temporal Framing on Risk Perception, Attitude, Behavioral Intention, and Behavior: A Multilevel Meta-Analysis. Communication Research, pages 009365022211021.
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Cuihua BI & Huaiyuan QI. (2022) The role of time perception in intertemporal decision-making: New exploration of time decision-making model. Advances in Psychological Science 30:5, pages 1106-1118.
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Sandra Praxmarer-Carus & Marina I. Wieluch. (2022) Now or never? Temporal framing in risk messages and the moderating effect of comparative optimism„Informiere dich noch heute“ oder „informiere dich dieses Jahr“: Wie wirken kürzere vs. längere Zeitbezüge in Verhaltensaufforderungen in Abhängigkeit des komparativen Optimismus der Zielpersonen?. Zeitschrift für die gesamte Versicherungswissenschaft 110:4-5, pages 255-268.
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José Manuel Ortega‐Egea & Nieves García‐de‐Frutos. (2021) Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products . Journal of Consumer Behaviour 20:5, pages 1164-1178.
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Pei-Chi Chen, Jung-Chieh Lee & Chung-Yang Chen. 2021. Advances in Software Engineering, Education, and e-Learning. Advances in Software Engineering, Education, and e-Learning 523 531 .
Minseong Kim & Dong-Woo Koo. (2020) Visitors’ pro-environmental behavior and the underlying motivations for natural environment: Merging dual concern theory and attachment theory. Journal of Retailing and Consumer Services 56, pages 102147.
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Emily Balcetis, Madhumitha Manivannan & E. Blair Cox. (2020) Concrete Messages Increase Healthy Eating Preferences. European Journal of Investigation in Health, Psychology and Education 10:2, pages 669-681.
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Jung-Chieh Lee, Yih-Tsyr Wang & Chung-Yang Chen. (2020) The effect of transactive memory systems on process tailoring in software projects: The moderating role of task conflict and shared temporal cognitions. Journal of Systems and Software 164, pages 110545.
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Lefa Teng, Guangzhi Zhao, Feng Li, Lu Liu & Lulu Shen. (2019) Increasing the persuasiveness of anti-drunk driving appeals: The effect of negative and positive message framing. Journal of Business Research 103, pages 240-249.
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Christie L. Comunale, Charles A. Barragato & Denise Buhrau. 2019. Advances in Accounting Behavioral Research. Advances in Accounting Behavioral Research 1 19 .
Jarim Kim & Xiaoli Nan. (2016) Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages: The Case of Promoting HPV Vaccination. Communication Research 46:3, pages 401-417.
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Xiaoli Nan & Yan Qin. (2019) How Thinking about the Future Affects Our Decisions in the Present: Effects of Time Orientation and Episodic Future Thinking on Responses to Health Warning Messages. Human Communication Research 45:2, pages 148-168.
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Seounmi Youn & Hyuksoo Kim. (2019) Effects of construal level and need for cognition on consumers' responses to temporally framed benefits. Journal of Consumer Behaviour 18:2, pages 135-150.
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Jie Zhuang, Maria Knight Lapinski & Wei Peng. (2018) Crafting messages to promote water conservation: Using time‐framed messages to boost conservation actions in the United States and China. Journal of Applied Social Psychology 48:5, pages 248-256.
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Sherri Jean Katz, Sahara Byrne & Alyssa Irene Kent. (2016) Mitigating the Perception of Threat to Freedom through Abstraction and Distance. Communication Research 44:7, pages 1046-1069.
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Mitchel R. Murdock & Priyali Rajagopal. (2017) The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk. Journal of Marketing 81:2, pages 83-98.
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Nicolas Fieulaine. 2017. Time Perspective. Time Perspective 195 215 .
Xiaoli Nan. (2012) Relative Persuasiveness of Gain- Versus Loss-Framed Human Papillomavirus Vaccination Messages for the Present- and Future-Minded. Human Communication Research 38:1, pages 72-94.
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