Citations (26)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (13)
Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan, Nakul Gangadharan & Poongkundran Thamaraiselvan. (2023) Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal. Journal of Promotion Management 29:6, pages 759-790.
Read now
Read now
Lina Stürmer & Sabine Einwiller. (2023) Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content. Journal of Marketing Communications 29:2, pages 161-178.
Read now
Read now
Lea Püchel & C.-M. Wellbrock. (2022) Judging A Magazine by Its Cover – A Conceptual Framework to Understand Sales Through Content and Design Interaction. International Journal on Media Management 24:2, pages 87-116.
Read now
Read now
Michelle A. Amazeen & Chris J. Vargo. (2021) Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence. Journalism Studies 22:7, pages 916-933.
Read now
Read now
Marijke De Veirman & Liselot Hudders. (2020) Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising. International Journal of Advertising 39:1, pages 94-130.
Read now
Read now
Michelle A. Amazeen & Erik P. Bucy. (2019) Conferring Resistance to Digital Disinformation: The Inoculating Influence of Procedural News Knowledge. Journal of Broadcasting & Electronic Media 63:3, pages 415-432.
Read now
Read now
Nora Denner, Thomas Koch & Sascha Himmelreich. (2018) News Selection Within Customer Magazines. Journalism Practice 12:7, pages 888-900.
Read now
Read now
Michelle A. Amazeen & Ashley R. Muddiman. (2018) Saving Media or Trading on Trust?. Digital Journalism 6:2, pages 176-195.
Read now
Read now
Sharmin Attaran, Elaine M. Notarantonio & Charles J. Quigley$suffix/text()$suffix/text(). (2015) Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach. Journal of Promotion Management 21:6, pages 703-720.
Read now
Read now
Hilde A. M. Voorveld & Vijay Viswanathan. (2015) An Observational Study on How Situational Factors Influence Media Multitasking With TV: The Role of Genres, Dayparts, and Social Viewing. Media Psychology 18:4, pages 499-526.
Read now
Read now
Eva Adriana van Reijmersdal, Nienke Lammers, Esther Rozendaal & Moniek Buijzen. (2015) Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising 34:1, pages 70-84.
Read now
Read now
Karolina Tutaj & Eva
A. van Reijmersdal. (2012) Effects of online advertising format and persuasion knowledge on audience reactions. Journal of Marketing Communications 18:1, pages 5-18.
Read now
Read now
Guda van Noort, Marjolijn
L. Antheunis & Eva
A. van Reijmersdal. (2012) Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism. Journal of Marketing Communications 18:1, pages 39-53.
Read now
Read now
Articles from other publishers (13)
David Bodoff & Iris Hirsch. (2023) Tone and credibility in voluntary disclosures. Corporate Communications: An International Journal 28:6, pages 943-971.
Crossref
Crossref
Clemens Koob. (2023) Don't forget about customer magazines: the effects of reading experiences on customer magazine effectiveness. Frontiers in Communication 8.
Crossref
Crossref
Thomas Koch, Benno Viererbl & Charlotte Schulz-Knappe. (2021) How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication. Journalism 24:4, pages 749-766.
Crossref
Crossref
Annemarie J. Nanne, Marjolijn L. Antheunis & Guda van Noort. (2021) The role of facial expression and tie strength in sender presence effects on consumers’ brand responses towards visual brand-related user generated content. Computers in Human Behavior 117, pages 106628.
Crossref
Crossref
Deepa Halder, Debasis Pradhan & Himadri Roy Chaudhuri. (2021) Forty-five years of celebrity credibility and endorsement literature: Review and learnings. Journal of Business Research 125, pages 397-415.
Crossref
Crossref
Thomas Koch, Nora Denner & Benedikt Gutheil. 2020. The Handbook of Magazine Studies. The Handbook of Magazine Studies
136
145
.
Yoori Hwang & Se-Hoon Jeong. (2019) Editorial Content In Native Advertising. Journal of Advertising Research 59:2, pages 208-218.
Crossref
Crossref
Eva A. van Reijmersdal, Marieke L. Fransen, Guda van Noort, Suzanna J. Opree, Lisa Vandeberg, Sanne Reusch, Floor van Lieshout & Sophie C. Boerman. (2016) Effects of Disclosing Sponsored Content in Blogs. American Behavioral Scientist 60:12, pages 1458-1474.
Crossref
Crossref
Kimmo Taiminen, Vilma Luoma-aho & Kristiina Tolvanen. (2015) The transparent communicative organization and new hybrid forms of content. Public Relations Review 41:5, pages 734-743.
Crossref
Crossref
Jisu Huh & Wonsun Shin. (2015) Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites. International Journal of Pharmaceutical and Healthcare Marketing 9:4, pages 306-329.
Crossref
Crossref
Eva A. van Reijmersdal, Esther Rozendaal & Moniek Buijzen. (2015) Boys’ responses to the integration of advertising and entertaining content. Young Consumers 16:3, pages 251-263.
Crossref
Crossref
Tobias Haeusermann. (2013) Custom Publishing in the UK: Rise of a Silent Giant. Publishing Research Quarterly 29:2, pages 99-109.
Crossref
Crossref
Thomas Foscht & Marion Brandstätter. 2012. Handbuch Handel. Handbuch Handel
671
693
.