Citations (32)
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Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup. (2022) Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema. International Journal of Advertising 41:5, pages 910-929.
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Kristin Stewart, Vassilis Dalakas & Danielle Eells. (2022) Does sex sell? Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase. Journal of Marketing Communications 0:0, pages 1-14.
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R. Glenn Cummins, Zijian Harrison Gong & Tom Reichert. (2021) The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study. International Journal of Advertising 40:5, pages 708-732.
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Zijian Gong, Steve Holiday & R. Glenn Cummins. (2021) Can’t take my eyes off of the model: the impact of sexual appeal and product involvement on selective attention to advertisements. Journal of Marketing Theory and Practice 29:2, pages 162-174.
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Nezahat Ekici, Bayram Zafer Erdogan & Michael Basil. (2020) The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads. Journal of International Consumer Marketing 32:4, pages 336-351.
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Hojoon Choi, Jooyoung Kim & Bong-chul Kim. (2018) Consumer Response to Advertising Endorsers' Sexual Information: Western Individualism vs. Eastern Confucian Conservatism. Journal of Promotion Management 24:4, pages 459-483.
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Kathrin Karsay, Jörg Matthes, Phillip Platzer & Myrna Plinke. (2018) Adopting the Objectifying Gaze: Exposure to Sexually Objectifying Music Videos and Subsequent Gazing Behavior. Media Psychology 21:1, pages 27-49.
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Hojoon Choi, Kyunga Yoo, Tom Reichert & Michael S. LaTour. (2016) Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals. International Journal of Advertising 35:5, pages 823-845.
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Jasmina Ilicic & Jason Blakemore. (2015) Effectiveness of Indecent Language in Advertising on Young Adult Consumer Attitudes and Purchase Intent. Journal of Promotion Management 21:5, pages 614-629.
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Jessica Wyllie, Jamie Carlson & Philip J. Rosenberger$suffix/text()$suffix/text(). (2014) Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness. Journal of Marketing Management 30:7-8, pages 697-718.
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Articles from other publishers (22)
Vittorio Linfante & Chiara Pompa. (2023) How pornography saved fashion from boredom and improved its financial situation and vice versa: Communication technology overlaps between fashion and pornography. Fashion, Style & Popular Culture 10:1, pages 235-249.
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Xia Wei, Xin Huang, Yufeng Xie & Rungting Tu. (2022) The Influence of Erotic Stimulation on Brand Preference of Male and Female Consumers: From the Perspective of Human Reproductive Motives. Frontiers in Psychology 13.
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Ioannis G. Theodorakis & Grigorios Painesis. (2022) Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness. Journal of Business Research 142, pages 524-539.
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Gwarlann de Kerviler, Caroline Ardelet & Barbara Slavich. (2022) Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes. Journal of Business Research 142, pages 899-913.
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Ульяна Самойлова & Александр Пахалов. (2021) Гендерные различия восприятия провокационной рекламы. Реклама. Теория и практика Аdvertising. Theory and Practice 4, pages 274-282.
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Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup. (2020) Feminism and Advertising: Responses To Sexual Ads Featuring Women. Journal of Advertising Research 60:2, pages 163-178.
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Sylvie Borau & Jean-François Bonnefon. (2017) The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression. Journal of Business Ethics 157:1, pages 45-63.
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Julia Elena Goldmann & Liesa Herbst. 2019. Handbuch Medien und Geschlecht. Handbuch Medien und Geschlecht
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Seon Min Lee, Nathan A. Heflick, Joon Woo Park, Heeyoung Kim, Jieun Koo & Seungwoo Chun. (2017) When sex doesn’t sell to men: mortality salience, disgust and the appeal of products and advertisements featuring sexualized women. Motivation and Emotion 41:4, pages 478-491.
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James Mark Mayer & Plamen Peev. (2017) Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy. Marketing Letters 28:2, pages 321-333.
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Chung Leung Luk, Cheris W.C. Chow, Wendy W.N. Wan, Jennifer Y.M. Lai, Isabel Fu & Candy P.S. Fong. (2017) An institutional perspective on modernization and sex-appeal advertising. Asia Pacific Journal of Marketing and Logistics 29:2, pages 220-238.
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Bruno Tomaselli Fidelis, Jorge Henrique Caldeira Oliveira, Janaina de Moura Engracia Giraldi & Renê Oliveira Joaquim Santos. (2017) Sexual appeal in print media advertising: effects on brand recall and fixation time. Research Journal of Textile and Apparel 21:1, pages 42-58.
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Heribert Gierl & Stefan Thomas. 2017. Advances in Advertising Research (Vol. VII). Advances in Advertising Research (Vol. VII)
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James Mark Mayer & Plamen Peev. 2017. Creating Marketing Magic and Innovative Future Marketing Trends. Creating Marketing Magic and Innovative Future Marketing Trends
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Jingjing Ma & David Gal. (2016) When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services. Journal of Marketing Research 53:4, pages 479-496.
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Tom Reichert. 2015. The International Encyclopedia of Human Sexuality. The International Encyclopedia of Human Sexuality
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James Mark Mayer & Plamen Peev. (2015) The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery. SSRN Electronic Journal.
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James Mark Mayer & Plamen Peev. (2015) Do Sexy Mouthwash Ads Leave a Bad Aftertaste? The Interaction of Sexual Self Schema and Brand Positioning Fit on Female-Targeted Sexual Advertising Efficacy. SSRN Electronic Journal.
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