Journal of Current Issues & Research in Advertising, Volume 33, Issue 1 (2012)

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Journal of Current Issues & Research in Advertising, Volume 33, Issue 1 (2012)

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ARTICLES

Article
How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising
Tom Reichert, Courtney Carpenter Childers & Leonard N. Reid
Pages: 1-19
Published online: 18 May 2012
AbstractforHow Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising | Full Text | References | PDF (342.5 KB)
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Article
Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements
Fredrik Törn
Pages: 20-36
Published online: 18 May 2012
AbstractforRevisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements | Full Text | References | PDF (271.7 KB)
  • 4181 Views
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Article
What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement
Ivonne M. Torres & Cuauhtemoc Luna-Nevarez
Pages: 37-55
Published online: 18 May 2012
AbstractforWhat Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement | Full Text | References | PDF (649.4 KB)
  • 373 Views
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Article
An Experimental Examination of Factors Affecting Click-Through of Keyword Search Ads
Chan Yun Yoo
Pages: 56-78
Published online: 18 May 2012
AbstractforAn Experimental Examination of Factors Affecting Click-Through of Keyword Search Ads | Full Text | References | PDF (568.3 KB)
  • 476 Views
  • 10 CrossRef citations
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Article
Hope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear
Nancy E. Spears, Charles Blankson & Francisco Guzmán
Pages: 79-93
Published online: 18 May 2012
AbstractforHope and Fear in an Advertisement Context: Understanding How Hope Undoes Fear | Full Text | References | PDF (250.4 KB)
  • 612 Views
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Article
Online Advertising and Marketing: Personal Jurisdiction and Its Potential Implications
Robert J. Aalberts & Alexander Nill
Pages: 94-114
Published online: 18 May 2012
AbstractforOnline Advertising and Marketing: Personal Jurisdiction and Its Potential Implications | Full Text | References | PDF (271.3 KB)
  • 520 Views
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Article
Charitable Giving: Even the Willing Need to be Persuaded
Easwar S. Iyer, Rajiv K. Kashyap & William D. Diamond
Pages: 115-127
Published online: 18 May 2012
AbstractforCharitable Giving: Even the Willing Need to be Persuaded | Full Text | References | PDF (319.8 KB)
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