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Journal of Current Issues & Research in Advertising Volume 33, 2012 - Issue 1
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ARTICLES

Charitable Giving: Even the Willing Need to be Persuaded

Easwar S. Iyer Department of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts, USACorrespondence[email protected]
,
Rajiv K. Kashyap Department of Marketing and Management, Cotsakos College of Business, William Paterson University, Wayne, New Jersey, USA
&
William D. Diamond Department of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts, USA
Pages 115-127 | Published online: 18 May 2012

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Shiyun Tian & Jo-Yun Li. (2021) The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence. Journal of Current Issues & Research in Advertising 42:2, pages 138-155.
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Articles from other publishers (2)

Bela Florenthal & Manar Awad. (2021) A cross-cultural comparison of millennials’ engagement with and donation to nonprofits: a hybrid U&G and TAM framework. International Review on Public and Nonprofit Marketing 18:4, pages 629-657.
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Debora Dian Pratama Budiharja, Putu Wuri Handayani & Ave Adriana Pinem. (2020) The Influence of Social Media Charitable Advertising Value on Prosocial Behavior using Moderating Effect of Income. The Influence of Social Media Charitable Advertising Value on Prosocial Behavior using Moderating Effect of Income.

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