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Journal of Current Issues & Research in Advertising Volume 35, 2014 - Issue 2
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Articles

The Influence of Mood and Attribute Framing on Consumer Response Toward Persuasive Appeals

Sanjay PutrevuDepartment of Marketing, University at Albany, SUNY, Albany, New York, USACorrespondence[email protected]
Pages 107-125 | Published online: 24 Apr 2014

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Read on this site (2)

Marla B. Royne, Christine M. Kowalczyk, Marian Levy & Alexa K. Fox. (2017) Milk, juice, or cola? Exploring the effect of product placement on children’s attitudes and behavior. Health Marketing Quarterly 34:2, pages 128-141.
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Jing (Taylor) Wen, Sela Sar & George Anghelcev. (2017) The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness. Journal of Current Issues & Research in Advertising 38:1, pages 31-43.
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Articles from other publishers (2)

Yixin Zhou, Zheng Zhang, Kexin Wang, Shuang Chen & Mingjie Zhou. (2021) How Social Media Shapes One’s Public Mood: The Three-Way Interaction Effect of Sphere, Information Valence, and Justice Sensitivity. Journal of Pacific Rim Psychology 15, pages 183449092199142.
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Arifur Rahman, Geoffrey I. Crouch & Jennifer H. Laing. (2018) Tourists' temporal booking decisions: A study of the effect of contextual framing. Tourism Management 65, pages 55-68.
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