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Journal of Current Issues & Research in Advertising Volume 35, 2014 - Issue 2
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Articles

Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies

Kasey WindelsManship School of Mass Communication, Louisiana State University, Baton Rouge, Louisiana, USACorrespondence[email protected]
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Mark Wilson StuhlfautCollege of Communication and Information, University of Kentucky, Lexington, Kentucky, USA
Pages 147-166 | Published online: 24 Apr 2014

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Read on this site (2)

Teresa Tackett. (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations. Journal of Current Issues & Research in Advertising 44:2, pages 212-224.
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Kasey Windels. (2016) Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?. International Journal of Advertising 35:5, pages 864-887.
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Articles from other publishers (3)

Nguyễn Ngọc Trung, Nguyễn Thị Hoai Le, Trần Viết Hồi & Won Joong Kim. (2021) SELF-ASSESSMENT TO SUBJECTIVE CREATIVITY AND NEW IDEAS: DETERMINANT WITHIN RISK TAKING, AUTONOMY AND TRADITION. Creativity Studies 14:2, pages 362-375.
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Mark Tadajewski. (2020) William A. Shryer, scientific advertising, habits and motivation research. Journal of Historical Research in Marketing 12:2, pages 197-218.
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Kasey Windels & Mark Wilson Stuhlfaut. (2017) Teaching Creativity: Experimental Evidence of Three Strategies for Teaching Industry Standards for Creative Excellence. Journal of Advertising Education 21:1, pages 13-25.
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