Advanced search
Publication Cover
Journal of Current Issues & Research in Advertising Volume 38, 2017 - Issue 1
Submit an article Journal homepage
857
Views
4
CrossRef citations to date
0
Altmetric
Articles

Norm Effects on Gender in Social Marketing Advertising Campaigns Promoting Savings Behavior

Hye Jin YoonTemerlin Advertising Institute, Southern Methodist University, Dallas, Texas, USACorrespondence[email protected]
,
Carrie La FerleTemerlin Advertising Institute, Southern Methodist University, Dallas, Texas, USA
&
Steven M. EdwardsTemerlin Advertising Institute, Southern Methodist University, Dallas, Texas, USA
Pages 1-16 | Published online: 15 Dec 2016

Citations (4)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Buduo Wang, Siyan Li & Natalie Brown-Devlin. (2023) Do Descriptive Norm Appeals in Public Service Ads Reduce Freedom Threats? Examining the Effects of Normative Messages and Media Literacy Skills on Decreasing Reactance. Health Communication 38:5, pages 1022-1032.
Read now
Buduo Wang & Natalie Brown-Devlin. (2022) Believe it or not? Examining how one’s own normative beliefs impact the perceived credibility of descriptive norms-based messages. Communication Research Reports 39:4, pages 181-191.
Read now
Yoon-Joo Lee, Hye Jin Yoon & Nicole H. O’Donnell. (2020) The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media: A Gender Comparison. Journal of Interactive Advertising 20:3, pages 225-239.
Read now

Articles from other publishers (1)

Duan Su, Yacan Wang, Nan Yang & Xianghong Wang. (2020) Promoting considerate parking behavior in dockless bike-sharing: An experimental study. Transportation Research Part A: Policy and Practice 140, pages 153-165.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.