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Journal of Current Issues & Research in Advertising Volume 40, 2019 - Issue 3
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Articles

Reassessing the Influence of Parents and Advertising on Children’s BMI

Jessica ZeissDepartment of Marketing & Operations, Indiana State University, Terre Haute, Indiana, USA; Correspondence[email protected]
,
Doug WalkerDepartment of Marketing, Kansas State University, Manhattan, Kansas, USA;
&
Les CarlsonDepartment of Marketing, University of Nebraska-Lincoln, Lincoln, Nebraska, USA
Pages 275-290 | Published online: 18 Jul 2019

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Read on this site (2)

Jason Freeman & Frank Dardis. (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals. Journal of Current Issues & Research in Advertising 43:3, pages 256-273.
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Jonathan Ross Gilbert, Marla B. Royne Stafford, Daniel A. Sheinin & Kathrynn Pounders. (2021) The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020). International Journal of Advertising 40:4, pages 491-528.
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Articles from other publishers (1)

Ritu Srivastava & Parul Gupta. (2021) Research on unhealthy food and beverages advertising targeting children: Systematic literature review and directions for future research. Australian Journal of Management 47:4, pages 749-772.
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