Citations (9)
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Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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Nilesh Arora, Sanjeev Prashar, Chandan Parsad & Sai Vijay. (2022) Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement. International Journal of Strategic Communication 16:4, pages 663-683.
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Tae Hyun Baek, Marat Bakpayev, Sukki Yoon & Seeun Kim. (2022) Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving. International Journal of Advertising 41:5, pages 850-867.
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Haiyun Zhu, Mikyoung Kim & Yung Kyun Choi. (2022) Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity. International Journal of Advertising 41:5, pages 948-969.
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Inhye Kim, Yung Kyun Choi & Sungmi Lee. (2021) How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture. International Journal of Advertising 40:8, pages 1247-1264.
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Articles from other publishers (4)
Tae Hyun Baek, Jungkeun Kim, Sukki Yoon, Yung Kyun Choi & Charles R. Taylor. (2023)
The
COVID
‐19 threat and luxury advertising
. Journal of Consumer Behaviour 22:3, pages 582-596.
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Ritesh Jain, Edwina Luck, Shane Mathews & Lisa Schuster. (2022) Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors. Sustainability 15:1, pages 335.
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Jian Yang, Jianle Tang & Lingmin Zhang. (2022) How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction. Frontiers in Psychology 13.
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Qian-Qian Huang, Hong-Jian Qu & Pei Li. (2022) The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention. Sustainability 14:14, pages 8964.
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