Journal of Current Issues & Research in Advertising, Volume 41, Issue 2 (2020)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Current Issues & Research in Advertising, Volume 41, Issue 2 (2020)

See all volumes and issues
Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Volume 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Vol 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Vol 24, 2002 Vol 23, 2001 Vol 22, 2000 Vol 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Vol 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Vol 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Vol 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978
Download citations Download PDFs Download issue

Tales from the File Drawer: Papers They Said I Would Never Publish

Articles

Article
Connecting without Connection: Using Social Media to Analyze Problematic Drinking Behavior among Mothers
Elizabeth Crisp Crawford, Emory Stephen Daniel, Muhabbat Yakubova & Ishan Kodagoda Peiris
Pages: 121-143
Published online: 01 May 2020
AbstractforConnecting without Connection: Using Social Media to Analyze Problematic Drinking Behavior among Mothers | Full Text | References | PDF (3.3 MB) | EPUB
  • 980 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands
Kim Sheehan
Pages: 144-159
Published online: 01 May 2020
AbstractforWho, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands | Full Text | References | PDF (1.4 MB) | EPUB
  • 872 Views
  • 9 CrossRef citations
  • 0Altmetric
Article
Consumer Sense Making of Political Front Group Messages
Eric Haley
Pages: 160-170
Published online: 01 May 2020
AbstractforConsumer Sense Making of Political Front Group Messages | Full Text | References | PDF (806.8 KB) | EPUB
  • 705 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
When Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia
Eric Van Steenburg
Pages: 171-190
Published online: 01 May 2020
AbstractforWhen Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia | Full Text | References | PDF (1.7 MB) | EPUB
  • 330 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Advertising Agricultural Biotechnology: Metaphors and Controversial Products
Marjorie Delbaere, Spencer Groth & Marina Moreland
Pages: 191-205
Published online: 01 May 2020
AbstractforAdvertising Agricultural Biotechnology: Metaphors and Controversial Products | Full Text | References | PDF (1.4 MB) | EPUB
  • 220 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity
Bruce A. Huhmann & Yam B. Limbu
Pages: 206-228
Published online: 01 May 2020
AbstractforCreative Advertising Executions Encourage the Processing Advantages of Product Familiarity | Full Text | References | PDF (2.3 MB) | EPUB
  • 700 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising
Jorge Villegas & Cynthia R. Morton
Pages: 229-242
Published online: 01 May 2020
AbstractforControversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising | Full Text | References | PDF (1 MB) | EPUB
  • 440 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
Snark Happens: Effects of Schadenfreude on Brand Attitudes
Rebecca A. Hayes & Caleb T. Carr
Pages: 243-256
Published online: 01 May 2020
AbstractforSnark Happens: Effects of Schadenfreude on Brand Attitudes | Full Text | References | PDF (1.1 MB) | EPUB
  • 450 Views
  • 3 CrossRef citations
  • 0Altmetric

Explore articles